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Dear Respondent
I am Somya Seth pursuing my Masters from the Aston University. As part of my master post graduate academic curriculum, I am conducting a study which is related to the online buying behaviour amongst consumers in India. The information which is collected for this research will be completely confidential and will be used only for academic purposes. The interview will take around 20 minutes.
Can I Proceed with the Interview?
(Please tick/circle the most appropriate option)
 
 
1.Age of the Respondent
1
19 – 30 years
 
 
2.Are you aware about Online Shopping?
1
Yes
 
 
3.Profession of the Respondent
1
Business
 
 
4.Gender of the Respondent
1
Male
 
 
5.Monthly Income of the Respondent (INR)
1
Below INR 10,000
 
 
6.How many hours do you spend per day on the Internet?
1
Less than 1 hour
 
 
7.What is the main purpose of using Internet?
1
Internet for Work
 
 
 
8.The legal protection available on the website gives you confidence of shopping online
Strongly Disagree
 
 
 
9.A particular website, if certified by a third party agent gives me confidence to shop online
Strongly Disagree
 
 
 
10.I shop online, because it offers me lot of convenience and ease of shopping
Strongly Disagree
 
 
 
11.I use Internet on a regular basis and have full information about using Internet as a tool to shop online
Strongly Disagree
 
 
 
12.I choose to visit websites which has a brand name and physical store presence
Strongly Disagree
 
 
 
13.I choose website where the vendor/service provider can be easily contacted
Strongly Disagree
 
 
 
14.I choose to shop online an from online store which has a appealing website.
Strongly Disagree
 
 
 
15.I choose website which is easy to use and navigate to look for my requirement
Strongly Disagree
 
 
 
16.I tend to shop online from websites which offers me multiple product type and categories to choose
Strongly Disagree
 
 
 
17.I feel shopping online is not risky and is completely a safe medium to shop
Strongly Disagree
 
 
 
18.Whenever i want to shop for a product or service, i first check it on online store
Strongly Disagree
 
 
 
19.I would make repeat purchase for any product or service from a online store
Strongly Disagree
 
 
 
20.I compare several online store websites before making any purchase decision
Strongly Disagree
 
 
 
21.I choose website where the vendor/service provider can be easily contacted
Strongly Disagree
 
 
 
22.I Choose to shop from online stores which makes me feel more secured to share my personal information
Strongly Disagree
 
 
 
23.I trust websites which offers me to make payment through more options
Strongly Disagree
 
 
 
24.I feel satisfied with the delivery service of online stores
Strongly Disagree
 
 
 
25.Online stores which has a clear policy of refund, guarantees and warranties gives me higher satisfaction to make my purchases online
Strongly Disagree
 
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