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A SURVEY ON MALAYSIAN CONSUMER’S PERCEPTION BY DIFFERENT MARKETING CONCEPTS FOR SKIN CARE PRODUCTS



Please tick (√ ) your answer in the boxes.
 
 
 
Gender
 
Female
 
Male
 
 
 
Age
 
13 - 17
 
18 - 24
 
25 - 40
 
41 & above
 
 
 
Income
 
Below RM 500
 
RM 501 - RM 1000
 
RM 1001 - RM 2500
 
RM 2501 & above
 
 
 
Occupation
 
Student
 
Housewife
 
Working adult
 
Adult, not working
 
Retirement
 
 
 
How often do you use skin care products?
 
Never
 
Few times in one year
 
Few times in one month
 
1 to 2 times in a week
 
3 to 4 times in a week
 
5 to 6 times in a week
 
Once a day
 
More than once a day
 
 
 
What is the first brand that comes to mind when thinking of skin care products?
   
 
 
 
What brand or brands of skin care products do you using?
   
 
 
 
On average, how often do you purchase skin care products?
 
More than once in a week
 
Once a week
 
Once every 2 to 3 weeks
 
Once a month
 
Once every 2 to 4 months
 
Once every 5 to 12 months
 
Never
 
 
 
On average, how much do you spend on skin care products in a month?
 
Less than RM100
 
RM 101 – RM 500
 
RM 500 – RM 1000
 
More than RM 1001
 
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