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2011
October
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Maltesers Chocolate (麥提莎朱古力)
Maltesers Questionnaire:
1. How long have you been purchasing our products?
Less than 1 months
2 months to less than 6 months
6 months to less than 1 year
1 year less than 2 year
2. Where do you purchase our product? Select all that apply.
In our retail store
Online
Telephone order/ catalogue
Other
3. How do you often obtain information of our product?
Internet
TV Advertisement
Magazine
Friends
Others
4. How would you rate your overall level of satisfaction with us?
A) Highly satisfied
B) Somewhat satisfied
C) Neutral
D) Somewhat dissatisfied
E) Highly dissatisfied
6. How likely are you to continue using our products?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
7. How likely would you be to recommend us to a friend or colleague?
Very unlikely
Somewhat unlikely
Neutral
Somewhat likely
Very likely
8. How do we rate in comparison to other companies that offer the same products?
Much higher
Somewhat higher
Same
Somewhat lower
Much lower
Don’t know
9. What is your gender?
Male
Female
Prefer not to answer
10. Which of the following categories describes your age?
Younger that 18
18-24
25-34
35-44
Above 45
Prefer not to answer
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