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2012
January
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Hello:
You are invited to participate in our survey [Your view towards introducing a new animal display in the London Zoo].
Hypothesis: The establishment of a new animal display in London Zoo is a conservation strategy to protect endangered species, in the hope that this particular species will reproduce and reverse their fate of becoming extinct.
Sampling: Random, target categories are mainly zoo visitors, environmentalists, officials, local residents, social scientists, marketing specialists etc .
The Situation: Panda bears had been absent in the United Kingdom between 1994 and 2011, when two giant pandas moved to Edinburgh. However, this is quite far from London, and perhaps London's many residents and visitors would enjoy getting the chance to see such a rare and popular species of animal again. There is a proposal to set up a new panda exhibit at the London zoo with two pandas. This survey evaluates the attitude of London zoo visitors and London residents in general towards this potential new plan.
1. How often do you visit the London Zoo?
Never
Once a Year
Twice a year
More than twice a year
2. If you have visited the London Zoo, how much did you enjoy it? Answer on a scale of Not at all (1) - Loved it (5)
3. If you have been, what type of ticket do you normally buy?
Adult
Family
Child
Concession
4. Would you like there to be a new panda exhibit in the London Zoo, with two pandas?
Yes
No
Other
5. Are you willing to accept an increase in the London Zoo entry fee if a new animal is introduced?
Yes
No
6. How much more are you willing to pay for this new establishment? (Current adult ticket price £22.00)
£0
£0.50
£1.00
£2.00
£5.00
Other
7. If entry fees did not go up, would you be willing to pay for entry specifically to the new exhibit?
Yes
No
8. How much would you be willing to pay for entry to the new exhibit?
£0
£0.50
£1.00
£2.00
£5.00
Other
9. Are you interested in panda conservation?
Yes
No
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