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Travel Magazine Market Survey
Thank you for your time and participation in this survey. Your answers will help with my market research and will make up an important part of my dissertation project. Please answer the following questions honestly and as accurately as possible.
 
 
 
1. How much time a year, on average, do you spend on holiday/travelling for personal recreation?
 
Never travel
 
Less than one week a year
 
One to two weeks a year
 
Three weeks a year
 
Four weeks a year
 
Over four weeks a year
 
 
 
2. What are the most important factors that influence your decision on where to travel? You may choose more than one.
 
Recommendations from other people
 
Cost
 
Read about it in an article
 
Saw it in a film/TV show/videogame/read about it in a novel
 
Family heritage
 
The weather
 
Always wanted to go
 
Completely random
 
I never travel
 
Other :
 
 
 
 
3. Do you research the destination country/city before departure?
 
Always
 
Sometimes
 
Someone else does it for me
 
Never
 
I don’t travel
 
 
 
4. Where do you look for information on your destination? You may choose more than one.
 
Government and tourism websites
 
Books and travel guides
 
Travel magazines
 
Google search
 
Travel blogs and forums
 
A travel agent
 
Ask someone who’s been there
 
I don’t look up any information
 
I don’t travel
 
Other :
 
 
 
 
5. Which of the following most closely represents your opinion of travelling? You may choose more than one.
 
I often spend money on travel/save money aside for the purpose of travel
 
I want to travel but I seldom do because I can’t get time off
 
I want to travel but I seldom do because I don’t have enough money
 
I want to travel but I seldom do because I have no one to travel with
 
I would rather spend money on other things
 
I spend too much money on travelling
 
I don’t ever want to travel
 
 
 
7. On average, how much of your monthly disposable income (money not spent on food/rent/necessities/commuting) goes toward:
 
1) Going out with friends
 
100% / 75 – 100% / 50 - 75% / 25 – 50% / 10 - 25%/ 1-10% / 0%
 
2) Clothes/Fashion/Beauty Products
 
100% / 75 – 100% / 50 - 75% / 25 – 50% / 10 - 25% / 1-10% / 0%
 
3) Travel for recreation
 
100% / 75 – 100% / 50 - 75% / 25 – 50% / 10 - 25% / 1 - 10% / 0%
 
4) Technology/Gadgets
 
100% / 75 – 100% / 50 - 75% / 25 – 50% / 10 - 25% / 1 - 10% / 0%
 
6) Books/Magazines 100% / 75 – 100% / 50 - 75% / 25 – 50% / 10 - 25% / 1 - 10% / 0%
 
7) Goes into savings 100% / 75 – 100% / 50 -7 5% / 25 – 50% / 10 - 25% / 1 - 10% / 0%
 
 
 
10. How important do you rank each of these aspects in a magazine?
 
unimportant very important
 
1) Cover design 1 2 3 4 5
 
2) Writing style/tone 1 2 3 4 5
 
3) Informative articles 1 2 3 4 5
 
4) Entertaining articles 1 2 3 4 5
 
5) Quality photography 1 2 3 4 5
 
6) Reputation 1 2 3 4 5
 
7) Page design/layout 1 2 3 4 5
 
8) Accuracy 1 2 3 4 5
 
9) Relevant to current events 1 2 3 4 5
 
10) Incorporation of reader letters, comments, reviews
 
1 2 3 4 5
 
11) Competitions and giveaways 1 2 3 4 5
 
12) Affordable 1 2 3 4 5
 
13) Minimal advertisements 1 2 3 4 5
 
14) Popularity 1 2 3 4 5
 
 
 
11. In the past three months, have you read any travel articles? You may choose more than one.
 
1)Yes, in a magazine
 
2) Yes, online
 
3) Yes, in a travel guide
 
4) Yes, other
 
 
5) No, I haven’t read about travel
 
 
 
12. In an article about a travel destination, which topics do you rank the most important?
 
unimportant very important
 
The culture and customs 1 2 3 4 5
 
Hotel/hostel reviews 1 2 3 4 5
 
How to get there 1 2 3 4 5
 
Prices 1 2 3 4 5
 
What to do there 1 2 3 4 5
 
Food 1 2 3 4 5
 
Wildlife 1 2 3 4 5
 
History 1 2 3 4 5
 
Safety 1 2 3 4 5
 
Suitable for families 1 2 3 4 5
 
Vivid description/ captures the feel of the place 1 2 3 4 5
 
Tourist attractions 1 2 3 4 5
 
First-hand/personal experiences 1 2 3 4 5
 
 
 
13. Are you?
 
1) Male
 
2) Female
 
3) Do not wish to disclose
 
 
 
14. What is your level of education?
 
1) Secondary school
 
2) GCSEs
 
3) Further Education
 
4) University
 
5) Postgraduate
 
 
 
16. Are you employed?
 
1) Yes, part-time
 
2) Yes, full-time
 
3) Other :
 
 
4) Unemployed
 
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