Word-Import - 1 | QuestionPro

Name: __________________________________________________________

Age Group (yrs): up to 18 18 to 25 25 to 40 40 to 55 55 +

Gender: Male Female

1. Do you like Advertisements?

2. How much time do you spend……?

TV, Movies < 1hr 1 - 2hrs 2 - 4hrs 4 - 6hrs > 6hrs

Newspaper, Mags < 1hr 1 - 2hrs 2 - 4hrs 4 - 6hrs > 6hrs

Radio < 1hr 1 - 2hrs 2 - 4hrs 4 - 6hrs > 6hrs

Internet < 1hr 1 - 2hrs 2 - 4hrs 4 - 6hrs > 6hrs

3. Do you watch the TV/Radio commercials during commercial break?

4. I change the channel during commercial breaks…

Never sometimes depends on ad often every time

5. Which is the last Newspaper/Magazine ad you remember? Which brand was it?

6. Which is the last TV commercial you remember? Which brand was it?

5. _______________________________

58

8. Do you see/check online ads/mails when you surf the internet?

Never sometimes depends on ad often every time

9. Which is the last online ad you remember? Which brand was it?

11. You use the internet for….. (Rank them in order of your preference)

12. What mode of advertising influences you to buy/suggest any product?

ı Magazines and newspaper

ı Friends and relatives

ı TV Commercial

ı Online advertisements

ı Social Media – Blogs, forums, Social Networking sites

13. Which mode of advertising would you prefer? (Rank in order of preference)

14. Which mode of Advertising would you trust? (Rank in order of preference)

15. You cannot live without… (Rank in order of preference)

16. Do you think that the face of advertising is transforming in terms of technological and

cultural impact?

Yes No