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Dear Valued Participant,

Thank you for taking time to answer this short questionnaire on the Evaluation of Product Bundling Strategies of Telecommunications companies in Nigeria. I am an MBA student of the University of Leicester, UK. This research is in fulfillment of the requirements for the award of the MBA.
The research aims to assess the bundling strategies of telecommunications companies in Nigeria, effect of the environment (regulatory, competition, changing technological landscape) on bundling choices, and the consumer perception of the practice. An assessment of the effect of product bundling on relative competitive position will be made in the context of previous research findings.
The questionnaire therefore asks general closed and open questions regarding your practice of product bundling It will take approximately 15 Minutes to complete.
Your participation in this study is completely voluntary and anonymous and there are no foreseeable risks associated with it. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your questionnaire responses will be strictly confidential and data from this research will be reported in the dissertation anonymously. If you have questions at any time about the survey or the procedures, please contact me on +2348175002368 or +2348032002368 or by email HYPERLINK "mailto:[email protected]" [email protected] or HYPERLINK "mailto:[email protected]" [email protected]
Thank you very much for your time and support.
 
 
 
1.How many years work experience do you have?
 
1-3
 
4-6
 
7-10
 
10-15
 
15 & above
 
 
 
2.What is your relationship with your company?
 
Permanent Staff
 
Vendor/contractor/consultant
 
Temporary staff
 
 
 
3.How many years have you been working with your company?
 
Below 1
 
1-3
 
4- 6
 
7-10
 
above 10
 
N/A
 
 
 
4.How many years have you been in your current role?
 
below 1
 
1-3
 
4-6
 
7-10
 
above 10
 
 
 
5.What is your job role? (Select all that apply if more than one)
 
Brand Management
 
Marketing Management
 
Product Development
 
Segment Management
 
Technical planning
 
Technical implementation
 
Project Management
 
Technical Sales
 
Senior Management
 
Middle Management
 
Customer Relations
 
Other
 
 
 
6.Have you been (are you) involved in the development of products and services for your company?
 
Yes
 
No
 
Other
 
 
 
7.In your view does your company consider product bundling in its development of new products, services and propositions?
 
Always
 
Sometimes
 
Do not know
 
Most times
 
Never
 
 
 
8.When was the last time a bundled product, from your company, was offered the market?
 
There is a current offering
 
<12 months
 
<18 months
 
<24 months
 
>24 months
 
 
 
* 9.In your view, what benchmark criteria are considered in creating product bundles in your company? Rank in order of importance (1 being the highest and 7 the lowest)
 
To help the growth of the ‘dog’ within the product category
 
Technology
 
Cost efficiency/cost savings
 
Regulatory environment
 
Customer tie-in/loyalty
 
Market opportunities to enhance profits
 
Response to offerings from the competition
 
Customer needs/satisfaction
 
 
 
10.Bundling in your company constitutes…
 
Offering a combination of two services
 
Offering of hardware with inclusive airtime or data bundle
 
Other
 
 
 
11.Would you say your company makes a conscious effort to measure the performance of products (including bundled products) against their stated objectives?
 
Always
 
Sometimes
 
Do not know
 
Most times
 
Never
 
 
 
12.In your opinion, have bundled products in your company performed to stated objectives?
 
Yes
 
No
 
Please state the reason for your response
 
 
 
 
13.What actual benchmark criterion/criteria is/are used by your company in measuring the performance of products (including bundled products)? (Select all that apply)
 
Performance against revenue target
 
Cost savings
 
Performance against the competition’s offerings
 
Quality /functionality standards
 
Other
 
Customer satisfaction
 
 
 
* 14.In your view what is the percentage contribution of bundled products to the overall product revenue?
 
Less than 5%
 
5-15%
 
16-25%
 
26-35%
 
26-45%
 
46-55%
 
Above 55%
 
 
 
15.In your view have bundled products contributed significantly to your company’s relative market position?
 
Yes
 
Somewhat
 
Do not know
 
Can’s say
 
No
 
 
 
16.Would you say bundling is regulated in Nigeria?
 
Yes
 
No
 
Not sure
 
Please state the reason for your response
 
 
 
 
17.Are you aware of any clear guidelines from the government agencies on product bundling?
 
Yes
 
No
 
Not sure
 
 
 
18.In your opinion, the government agency responsible for the regulating the practice of product bundling in Nigeria is….
 
Consumer Protection Council
 
The Nigerian Communications Commission
 
The Ministry of commerce
 
Others please specify
 
 
 
 
19.Have you had cause to obtain regulatory approval for any product/proposition?
 
Yes
 
No
 
Not sure
 
 
 
20.In your view does your company strive to obtain customer feedback for bundled products?
 
Yes
 
No
 
Not sure
 
 
 
21.How is the feedback obtained? Through;
 
Contact centres
 
Online survey
 
Company initiated customer feedback surveys
 
Others
 
 
 
 
22.Would you say the feedback received determines how the next product bundle is offered?
 
Always
 
Sometimes
 
Do not know
 
Most times
 
Never
 
Many thanks for answering these questions. I am hoping to carry out some face to face or telephone interviews. Would you be willing to spare approximately 1 hour in September to discuss further some of the points raised?
 
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