Word-Import - 1 | QuestionPro

Section A – General Information (Please Tick the Appropriate Answer Box)

1.What is your age?

o 18 – 30

o 31 – 45

o 46 – 55

o 56 or above

2.What is your gender?

o Male

o Female

3.Your education level is?

o Primary school or below

o Secondary school or high school diploma

o Bachelor/Master/PhD degree

4.Your household total income is?

o Below HKD 10,000

o HKD 10,001 ~ HKD 25,000

o HKD 25,001 ~ HKD 40,000

o HKD 40,001 ~ HKD 55,000

o HKD 55,001 ~ HKD 70,000 or above

Section B – Usual Practice of BOSSINI Online Shop

5.How do you find out BOSSINI’s online shop?

o Internet Search Engine

o Social Network

o Friends or Family

o This questionnaire

6.Would you purchase the clothes in BOSSINI’s online shop?

o Yes

o No

7.Would you satisfy the service quality in BOSSINI online shop?

8.Will you try to purchase or purchase again the clothes in online shop?

o Yes

o No

9.Did you worry about the security in online purchasing?

o Not available because I have no credit card.

o No

o Not Much

o Yes

10.Why do you like shopping in sale stores?

o Quality check easily

o Payment secure

o Have fitting service

o Serve you better

Section C – Online Shop Integration and Development

11.What event or activity can attract you to use BOSSINI online shop service?

o Free of admission charge

o Extra discount or gift given after the first order placed

o Express delivery service

o Have extra offers for purchased other services

12.If you are the online shop member, what event or promotion activity may attract you to recommend your friends or family to use the online shop service?

o More rewards for both of current member and new member

o Free of admission charge if recommended by current member

o Local benefits can also be adapted for overseas purchasing

o BOSSINI have excellent service

13.The Company is now considering the new customer services, do you think that which service is most applicable?

o Online shop supported multi languages

o 24-hour hotline for order enquiry

o Set up a counter in sale stores for pick up the product and fitting

o Created the smartphone application software for checked the order status

14.The Company is now proposing a smartphone application (BOSSINI Smart Shop), do you agree it will bring you a more convenience and intimate platform for online sales?

o Yes

o No

15.What events did you think a most attractive in smartphone purchasing?

o Preview the match result directly

o Limited products available in smartphone purchasing

o The coupon can be pre-downloaded and saved

o Fast inquiries response

16.If you are the smartphone purchasing user, what event or promotion activity may attract you to recommend your friends or family to use the smartphone purchasing service?

o Forward times more, discount more

o Special offer can be used in sales stores

o Coupon can be shared with other members

o Offer a discount for smartphone purchasing group user

17.Do you think which security functions is (are) most important to be provided for online and smartphone purchasing system?

o A better payment security system

o Login authorisation

o Customer service officer will have a telephone call for order confirmation

o All of the above

End of questionnaire

Thank you very much

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