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2012
October
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I am conducting a study entitled ‘Perceived Tangible Value, Customer Satisfaction and Post-Behavioral action’. This study seeks to examine how a perceived value received by customer in off-premise catering can lead to customer satisfaction and post-behavioral action. Hence, this study will be very important for the caterers to understand what value to provide for customer in order to be sustainable in this industry.
1. What is the name of the caterer?
2. How often do you use caterer for your events?
1-2 times
3-4 times
5-6 times
7 times and above
3. How did you hear about the caterer?
Referral/Word of mouth
Internet
Radio
Television
Mailing
4. What type of event you require the caterer service for?
Reception
Meeting
Birthday party
Festive events
*Other
How many guests involve in your event?
500-1000
1000-2000
2000-3000
Above 3000
5. How many guests involve in your event?
VERY IMPORTANT
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