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QUESTIONNAIRE ON CUSTOMER SATISFACTION
Name of the customer :
Address :
Contact No. :
E-mail id :
 
 
 
1.Is Health Drink consumed in your family?
 
Yes
 
No
 
 
 
2.What is the size of the family?
 
2
 
3
 
4
 
>5
 
 
 
3.What is the average annual income of the family?
 
 
Rs. 200,000 – 400,000
 
Rs. 400,000 – 600,000
 
>Rs. 600,000
 
 
 
4.What is the number of children in your family?
 
0
 
1-2
 
>2
 
 
 
5.Which health food drink have you been consuming?
 
Boost
 
Bournvita
 
Complan
 
Horlicks
 
Pediasure
 
 
 
6.How did you come to know about this health drink?
 
Commercial advertisements
 
Reference from friends
 
Internet
 
 
 
7.Please rate the importance of the following purchase considerations on a scale of 1(Least important) to 5 (Highly Important)?
 
Nourishment
 
Colour
 
Economy
 
Shelf-presence
 
Packaging
 
Brand Image
 
Promotions
 
 
 
8.Please rate the following sources of information useful for purchase decision on a scale of 1 to 5?
 
Advertisement
 
Children
 
Doctor
 
Family
 
Past experience
 
Retailer
 
Word of mouth
 
 
 
10.How often do you switch your health food drink?
 
Never
 
Sometimes
 
Frequently
 
 
 
11. How long have you been using this particular health supplement?
 
Less than 1 year
 
1-2 years
 
More than 3 years
 
 
 
12. What do you do when your desired brand of health food drink is not available?
 
Go to another place to buy the product.
 
Purchase another brand of health food drink.
 
Ask the retailer to buy it for you.
 
 
 
13. In case of a rise in price of the product, will you still consider buying the same supplement?
 
Yes
 
No
 
Perhaps
 
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