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Do you eat/buy doughnuts?
 
yes
 
no
 
 
 
How often do you eat/buy doughnuts?
 
daily
 
weekly
 
monthly
 
Other
 
 
 
 
What add-ons do you prefer to top your doughnut? (Check the boxes of your preference)
 
Rainbow Sprinkles
 
Heart Sprinkles
 
Sanding Sugar
 
M&M’s
 
Small Kisses
 
Chopped Dark Chocolate
 
Chopped Premium Milk Chocolate
 
Chopped White Chocolate
 
Cashews
 
Pistachios
 
Macadamia Nuts
 
Chopped Skinless Peanuts
 
Almonds
 
Raisins
 
Dried Cranberries
 
Chewy Chopped Brownies
 
Glazed Fruits
 
Desiccated Coconut
 
Marshmallows
 
Rice Crispies
 
Grated Cheese
 
Chocnut
 
Chocolate Wafer Sticks
 
Peanut Butter
 
Nutella
 
Toblerone
 
Butterfinger
 
KitKat
 
Reese’s
 
Oreo

 
 
 
Please rank your criteria in choosing a doughnut shop (1-highest, 4-lowest)
price
taste
service
location
 
 
 
On the average, how many doughnuts do you purchase in a single visit?
 
1-3
 
4-6
 
7-12
 
13 or more
 
 
 
How would you prefer your doughnut?
 
ready made for you
 
customized by you (you can choose the flavor, toppings, and design)
 
 
 
What would you most likely do when you purchase a doughnut?
 
dine in
 
take out
 
 
 
If you chose to dine in, how long would you stay in the shop?
 
30 minutes
 
1 hour
 
more than an hour
 
 
 
How much are you willing to spend on a doughnut given that you can customize it?
 
11.00-20.00 pesos
 
20.01-30.00 pesos
 
more than 30.00 pesos
 
 
 
What beverage would you purchase together with the doughnut?
 
water
 
hot coffee
 
juice
 
frappe
 
soft drinks
 
Other
 
 
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