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2011
December
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YOUR Fashion
YOUR Fashion
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A SURVEY ON FEMALE PURCHASE BEHAVIOUR OF CLOTHES AND ACCESSORIES
This is an academic survey which will be used for our group project assignment about fashion clothes and accessories. It aims to identify views and experiences regarding fashion and fashion purchase behavior. It will take you about 12 minutes to complete. Please answer ALL the questions in EACH section according to the guidance provided.
Please indicate how strongly you agree with the following statements (1= strongly disagree, 5= strongly agree)
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
I am interested in fashion
I can define myself as a fashion follower
I express myself through fashion
I update my wardrobe by following changes in fashion
I buy clothes I like, regardless of current fashion
I like having the right accessories to go with my outfits
I wait for a garment to be on sale
I have several favorite stores where I go shopping
I usually choose same brands when shopping
The economic crisis did not affect my way of spending money for clothes
Please tick ONE box corresponding to your answer
How often do you buy clothes and accessories?
Less than one a week
Once a week
Twice a week
Once a month
Twice a month
Other
On average how many clothes do you buy monthly?
0
1
2
3
4
5
More than 5
On average how much do you generally spend on your clothes or accessories monthly?
Less than 50£
50£ / 100£
100£ / 200£
200£ / 300£
More than 300£
Please tick ONE BOX OR MORE corresponding to your answer
Where do you usually buy your clothes and accessories?
Boutique
Shopping mall
Outlet
Departments store
Supermarket
Market
High street
Online
What is your fashion style?
Casual
Official
Sport
Elegant
Sexy
Stylish
Trendy
Street
Punk
Other
The clothes you buy are mostly for?
My job
Everyday life
Parties
Special occasions
Other
Please indicate your opinion by choosing along the scale (1=Least important, 5=Very important)
How important are the following factors when purchasing clothes?
Least important
Less important
Neutral
Somewhat important
Very important
Quality
Price
Brand
Latest trend
Comfort
Please indicate how strongly you agree with the following statements (1= strongly disagree, 5= strongly agree)
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
The higher is the price of the product, the better its quality will be
I am willing to pay more for quality
I am suspicious about quality when shopping low-priced clothes and accessories
I always look for the best relation between price and quality
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