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When you hear the name Yourfit what product/idea come to mind?
 
Exercise Equipment
 
A Local Gym
 
Fitness Tracker
 
Dieting brand
 
Personal trainer company
 
 
 
Where are you most likely to discover new products? 
 
Television Commercials
 
Magazines/ The Newspaper
 
Shopping Websites
 
Social Media
 
Other
 
 
 
 
Have you used a product similar to a fitness tracker? 
 
Yes
 
No
 
Not sure
 
 
 
Do you have any fitness goals?
 
Yes
 
No
 
I do not know
 
 
 
If so what are they? 
 
Lose Weight
 
Gain Weight
 
Gain Muscle
 
Build Endurance
 
Other
 
 
 
 
How often do you Exercise on a weekly basis? 
 
6-7 days
 
4-5 days
 
1-3 days
 
I don't exercise at all
 
 
 
Are your likely to read reviews before purchasing a product? 
 
Definitely
 
Sometimes
 
Never
 
Depends on the product
 
 
 
What is the first thing that you think of when you hear the name Zac Efron?
 
Good Looking
 
Actor
 
Fit
 
High School Musical
 
I do not know who he is
 
 
 
Would you use a product to track your fitness on a daily basis? 
 
Definitely
 
Sometimes
 
Definitely Not
 
Not sure
 
 
 
What would you want your fitness tracker to measure throughout the day? 
 
Calories Burned
 
Calories Eaten
 
Distance Walked
 
Sleep Patterns
 
Weight gain/loss
 
Exercise
 
Other
 

 
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