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Hello:
You are invited to participate in our survey [Yummie O's]. In this survey, approximately [5] people will be asked to complete a survey that asks questions about [Cereal]. It will take approximately [5-10] minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Justin Colizzi] at [603-603-6033] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
When selecting cereal, what makes you buy the product?
 
Color
 
Discounts/deals
 
Nutritional value
 
Society
 
other

 
 
 
What do you add to your cereal?
 
multiple cereals
 
sugar or sweetener
 
fruit
 
vitamins and/or minerals
 
chocolate
 
no additional ingredients
 
 
 
Do you prefer cereal or cereal bars?
 
cereal
 
cereal bars
 
 
 
Why do you prefer what is above?
 
Time
 
Flavor
 
don't like milk
 
price
 
 
 
What stands out to you when buying cereal?
 
Slogan
 
Taste
 
Design
 
Promoters
 
The name
 
 
 
Which kinds of people do you like to see on a cereal box?
 
Singer
 
Rapper
 
Athlete
 
Actor
 
Regular citizen
 
A character of a video game/ movie/ etc.
 
 
 
What is a good taste to you?
 
sour
 
sweet
 
bitter
 
Salty
 
plain
 
Tart
 
 
 
What texture do you prefer?
 
crunchy
 
squishy
 
soft
 
chewy
 
hard
 
 
 
Which do you prefer?
 
unhealthy
 
healthy
 
doesn't matter as long as it tastes good
 
Thank you for your time. You will be receiving a coupon shortly.