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dannnon
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Conduct fast and flexible on-demand research

Efficiently recruit consumers to collect the qualitative insights that matter. Scale up your exploration to hundreds of responses within hours, or get additional context by scheduling live video interviews.

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Validate theories with agile iterative-learning

Use a mix of surveys, whiteboards, voting, and open-ended research to derive the perfect mix of qual insights. To keep learning continuously, conduct unmoderated and live video interviews and open-ended conversation tasks.



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Enhance customer and user experience with intelligent dashboards

Conduct customer-centric conversations as you build new products, services, and communications. Access dynamic analysis with smart dashboards that aid in analyzing engaging tasks like conversations, image mark-ups, fill-in-the-blank stories, and video capture.

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Get real-time insights, better in-context learning, and actionable results

Access carefully selected consumers as they build new products, services, and communications.
Get the most out of the extensive exploratory qualitative research platform.

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Feature-packed tool to help you get faster from exploration to validation

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Easy access to panelists

Access our demographically segmented panelists or quickly onboard consumers and customers to ramp up qualitative studies for consumer research quickly.

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Live video interviews

Conduct unmoderated and live video interviews along with open-ended conversation tasks.

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Natural language processing

Leverage our smart engine to capture emotional insights with natural language processing (NLP) and artificial intelligence (AI) to derive a better pulse from your research.

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Real-time smart dashboard

Access intelligent dashboards that update in real-time and have role-based access so that stakeholders get to the insights that matter, fast!

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Multilingual capabilities

Supporting 50+ languages, including double-byte character sets such as Chinese and Japanese and right-to-left languages like Arabic and Hebrew.

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Security & compliance

The Digsite platform complies with federal and local regulations, including GDPR, HIPAA, CCPA, Section 508, etc., for worry-free research.

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“We could understand our consumer’s thoughts on our packaging, product statements, messaging, and ingredients within two weeks.”

Strategy & Insights Manager Dannon