The leading market research tool

Market research is learning about your customers and the market to make better decisions

It’s about understanding what people want, what they’re interested in, and how they make decisions when buying something.

By conducting market research, companies can predict what people will like, how much they’ll pay, and how to advertise to them. Businesses can reduce risk, improve their products, and find new opportunities, which means they can grow and succeed.

Top 7 Market Research Software in 2025

Market research is crucial for understanding customer needs, trends, and competitor movements. Here are the top 7 market research platforms for 2025, offering powerful survey, analytics, and data visualization tools to help businesses make well-informed decisions.

1. QuestionPro

QuestionPro provides everything you need for survey design, data collection, and analytics. Known for its flexibility, QuestionPro allows businesses of all sizes to create surveys and gather feedback across different channels.

Key features

• • Wide range of survey templates and customization options.
• • Survey Sample Management.
• • Conjoint analysis tools.
• • Sentiment analysis.
• • Question branching.
• • Panel management.

Cons:

• • Some advanced features can take time to learn.

Pricing:

• • Free basic plan; paid plans start at $99 per month.

2. Qualaroo

Qualaroo is an ideal tool for real-time customer feedback. Its powerful survey pop-ups engage visitors directly on websites or mobile apps. This makes it easy to gather insights without disrupting the user experience.

Key features

• • In-app surveys.
• • Survey targeting.
• • Analytics dashboard.
• • Sentiment analysis.
• • Question branching.
• • A/B testing.

Cons:

• • Limited customization options for survey design.

Pricing:

• • Pricing is available upon request.

3. Tableau

Tableau is a valuable data visualization tool that excels at making sense of complex data. It's ideal for businesses that want to visualize their market research data in a way that is easy to understand and share across teams.

Key features

• • Powerful data visualization capabilities.
• • Easy-to-use drag-and-drop interface.
• • Interactive dashboards.
• • Supports sharing and collaboration on data insights.

Cons:

• • Advanced data setup may require some training.

Pricing:

• • Starts at $70 per user per month.

4. Typeform

Typeform is designed to make surveys and questionnaires more interactive and engaging. Its conversational style encourages higher response rates, making it a great choice for customer feedback and market research.

Key features

• • Attractive, interactive survey designs.
• • Conditional logic and branching for personalized survey experiences.
• • Mobile-friendly surveys optimized for all devices.
• • Statistical analysis.

Cons:

• • Limited analytics tools compared to other software.

Pricing:

• • Free basic plan; business plans start at $83 per month.

5. Qualtrics

Qualtrics is a powerful market research platform used by businesses for both simple surveys and complex research studies. Known for its robust analytics and customization options, Qualtrics is suitable for companies with advanced market research needs.

Key features

• • Extensive data analytics tools.
• • Real-time reporting and easy-to-read dashboards.
• • Data collection.
• • Data analysis.

Cons:

• • Higher cost and a more advanced interface that requires training.

Pricing:

• • Available upon request, as pricing varies based on features.

6. Userlytics

Userlytics is a usability testing platform focused on understanding user experience (UX). It’s ideal for market researchers who want to observe how customers interact with their website, app, or product in real-time.

Key features

• • Remote user testing with screen and video recording.
• • Multi-device support, allowing testing on desktops, mobile devices, and tablets.
• • Detailed analytics and report generation.
• • Allows both moderated and unmoderated tests.

Cons:

• • It can be costly for frequent testing needs.

Pricing:

• • Starts at $99 per month.

7. Glimpse

Glimpse is designed to help businesses stay ahead of trends with quick consumer insights. It’s a great tool for fast, on-demand research, especially for companies looking to track emerging market trends and adapt quickly.

Key features

• • Real-time insights into market trends.
• • Fast survey setup and feedback collection.
• • AI-driven analysis to identify trends and patterns.
• • Intuitive dashboard to track and compare results.

Cons:

• • Limited customization for surveys.

Pricing:

• • Available on request.