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Market research is learning about your customers and the market to make better decisions

It’s about understanding what people want, what they’re interested in, and how they make decisions when buying something.

By conducting market research, companies can predict what people will like, how much they’ll pay, and how to advertise to them. Businesses can reduce risk, improve their products, and find new opportunities, which means they can grow and succeed.

What is market research software?

Market research software is a tool that collects, analyses, and understands information about your customers and the market. It makes the process of running market research faster, easier, and more manageable.

Instead of doing everything by hand, like sending out surveys or reading through reams of reports, market research software does much of the work for you. It can help you create surveys, collect responses, analyze data, and even spot trends or patterns all in one place.

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Why is it important?

Market research software is really important because it helps businesses make smarter decisions. Here's why:

  • Saves time: It automates tasks like data collection, keyword research, and analysis, making them faster and easier.
  • Improves accuracy: Market research software reduces errors and organizes data so it’s easier to understand.
  • Cuts costs: It’s cheaper than hiring a research team or doing everything by hand.
  • Gives better insights Helps find trends and patterns so businesses can see what customers want.
  • Know Your Customers: Tracks customer behavior and feedback so you can meet their needs.
  • Stay Competitive: Market research tools can help you monitor market trends and competitors so you can stay ahead.
  • Product Development: You can test ideas and gather feedback to make sure new products are what customers want.
  • Improves Decisions: Gives you accurate data to make informed, confident choices.

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Top 7 Market Research Software in 2025

Market research is crucial for understanding customer needs, trends, and competitor movements. Here are the top 7 market research platforms for 2025, offering powerful survey, analytics, and data visualization tools to help businesses make well-informed decisions.


1. QuestionPro

QuestionPro provides everything you need for survey design, data collection, and analytics. Known for its flexibility, QuestionPro allows businesses of all sizes to create surveys and gather feedback across different channels.

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2. Qualaroo

Qualaroo is an ideal tool for real-time customer feedback. Its powerful survey pop-ups engage visitors directly on websites or mobile apps. This makes it easy to gather insights without disrupting the user experience.

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3. Tableau

Tableau is a valuable data visualization tool that excels at making sense of complex data. It's ideal for businesses that want to visualize their market research data in a way that is easy to understand and share across teams.

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4. Typeform

Typeform is designed to make surveys and questionnaires more interactive and engaging. Its conversational style encourages higher response rates, making it a great choice for customer feedback and market research.

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5. Qualtrics

Qualtrics is a powerful market research platform used by businesses for both simple surveys and complex research studies. Known for its robust analytics and customization options, Qualtrics is suitable for companies with advanced market research needs.

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6. Userlytics

Userlytics is a usability testing platform focused on understanding user experience (UX). It’s ideal for market researchers who want to observe how customers interact with their website, app, or product in real-time.

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7. Glimpse

Glimpse is designed to help businesses stay ahead of trends with quick consumer insights. It’s a great tool for fast, on-demand research, especially for companies looking to track emerging market trends and adapt quickly.

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Conduct Market Research Surveys & Analytics

Gut instincts won’t help you keep existing customers or gain new business — you’ll need the right data for that. QuestionPro’s market research tools help businesses discover key information about their target audience. From unearthing consumers’ thoughts about your products and brand to what kind of product or service they need, QuestionPro offers a variety of solutions and houses them in an easy to manage and a single source of the truth in the form of an insights repository.

Create Surveys Faster


QuestionPro market research survey software enables you to create end-to-end surveys using highly intelligent predictive survey options and drag and drop question types, in just minutes.


Built from artificial intelligence and a predictive analytics engine, this survey platform enables the collection of market data with your choice of over 80 ready-made standard and advanced question-types, as well as 300+ sample survey templates.

Collect Real-time Survey Data

Collect all the data you need, and more, with real-time market research survey data acquired from a variety of automated survey distribution options.


Use QuestionPro’s market research survey tools to conduct surveys and gather information via email, website embed, SMS, Mobile App, Communities, unique QR Code, social media, printed signs and flyers, and more.

Analyze Survey Results

QuestionPro's survey tool offers a unified platform, along with easy to use dashboards that conduct advanced analysis, such as Conjoint, TURF, GAP, Trend, and many more.


Easily interpret data using real-time survey analysis reports and summaries available in visual infographic formats. For more advanced analysis, results from QuestionPro can be exported into a variety of formats, including Excel, SPSS, txt, Dropbox, and Google Drive.

Market Research Survey Software Features

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300+ Free Survey Templates

From new product market surveys to focus group recruitment and conference feedback, QuestionPro’s free marketing research tools include over 300 survey templates to save you the time it takes to create a survey from scratch. Collect feedback with the confidence of knowing that our business survey software tools are specially created by domain experts and continuously receive updates that meet the changing market trends and suit your exclusive survey needs.

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Advanced Analytics & Reports

We offer a complete suite of reporting and analytic tools that get you quick insights from your survey data: advanced analysis, like segmentation, cross tabulation, Conjoint, text analysis, cross-referenced comparison, grouping analysis, geocoding, drop-out rates and analysis, GAP analysis, trend forecasting, and more. And, don’t forget — QuestionPro software also allows you to convert your market survey reports into visual infographics and export them into the formats that work best for you.

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Single Sign-On (SSO)

QuestionPro’s marketing research tools provide multiple user accounts that allow enterprises to measure real-time data across the globe. Utilize cookie-based single sign-on features that eliminate the hassles of managing multiple passwords. Authenticate your QuestionPro account or surveys against third-party systems to ensure ultimate security.

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Smart Survey Logic and Branching

Eliminate the need to learn complex software with our wide range of effortlessly smart drag and drop online logic. Incorporate capabilities like survey branching, skip logic, text piping, survey looping, and randomization with ease.

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Enterprise-ready Survey Solution

Our enhanced enterprise-grade servers are designed to offer you the best survey delivery and data collection possible, with the added functionality of advanced javascript, survey comparisons, and imported surveys. Other enterprise solutions include role-based access that can be shared across your organization and advanced question types like Conjoint and MaxDiff. QuestionPro’s software also ensures that all stored, hosted, or uploaded data is HIPAA compliant.

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24*7 Global Support

Here at QuestionPro, we take our customer service for marketing research tools very seriously. We provide live global customer support 24/7, 365 days a year, to assure you that one of our support representatives will always be here for all of your queries. You can reach us anytime through online chat, email, or even phone.

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Mobile-ready Survey Platform

Conduct survey data collection and analysis everywhere you go — at any time — with our specially designed mobile app. Compatible with all Android and iOS smartphone devices, this app is perfect for both online and offline market surveys.

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FTP Schedulers

Leverage QuestionPro’s automated scheduler to distribute repeat market surveys and avoid the wastage of resources and manual effort that scheduling requires. Simply import your audience database and send surveys over, and over again, with only the click of a button.

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Powerful Analytics & Dashboards

Our market research survey software enables you with advanced analytical reports focused on Correlation, Conjoint/MaxDiff, and Heatmap analysis, while allowing you to export the results to multiple formats in just minutes.

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Software Data Security & Control

Our highest priority with market research survey software is your survey data security — in short, we take security very seriously. QuestionPro is SSAE 16 (SOC 2) compliant, EU and Swiss SafeHarbor certified, and fully GDPR compliant. SSL for survey and data is standard, with the ability to add SSO.

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Software Integration

We offer seamless integration and synchronization of market survey data with your existing CRM tools (Salesforce, Microsoft Dynamics, Tableau, Caspio, Google Sheets, Hubspot and many more). With a host of powerful software integrations powered by webhooks and APIs, your data will experience perfectly consistent and coherent back-end data integration.

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Custom Solutions & Professional Services

Our market research survey software enables you with advanced analytical reports focused on Correlation, Conjoint/MaxDiff, and Heatmap analysis, while allowing you to export the results to multiple formats in just minutes.

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