Survey chaining

Chaining logic is available under the logic section and can be used to jump to different surveys within the account using skip logic. The response ID of the first survey from where the respondent is directed to another survey is passed in as an external reference variable. This variable is available with the response for the chained questionnaire. You can also pass up to 5 custom variables to the chained survey.

The complete experience of chained studies is very fluid, and the respondents will not come to know that they have jumped to a different research study

Example of a chained survey

Consider a market research firm that wants to conduct an online study on the entertainment industry. As the domain is so vast, researchers have created many studies for each sub-domain. Depending on the option selected by the respondents, they are routed to a different questionnaire dynamically. The study below asks respondents to select their preferred source of entertainment.

If the respondents select 'Movies', the system takes them to another questionnaire.

Uses of chaining surveys in research

• Reuse surveys: QuestionPro users can use chaining skip logic to reuse the existing list of questions. Instead of adding a large of a set of questions, researchers can use the questionnaires that they are already created.

• Ask specific questions: It becomes possible to divert the current questionnaire to ask more specific questions based on the option selected by the respondents.

Advantages of chaining surveys in research

• Lesser programming time: As the researchers don't have to rewrite the whole questionnaire, it takes less time to design a survey.

• Easy maintenance: Without chaining logic, a single change in a question would require survey software users to update all the research studies in which the same question text is used. However, with chained studies, they need to update only one questionnaire. Researchers can always improve the chained surveys and gather more insights for the research studies from which they are chained.

How to chain surveys in your research project?

Learn how to set up and use this feature using our help file on chaining surveys.