Visual Layout in Surveys

In essence, visual layout or visual display layout is developed by QuestionPro to craft better surveys. Engage, your respondents with dynamic surveys that match the question themes and respond to their feedback in real-time!

It is seen that there is upto a 50% increase in response rates when visual brand is connected to the surveys. With a high level of flexibility in designing surveys and even how individual questions show on a page, the visual display layout helps you resonate most with your survey respondents.

You have complete control over the placement and appearance of the question on the screen, without concerns about the devices your customers use for feedback. Visual layout effortlessly manages display consistency across various devices—laptops, tablets, mobiles, TVs, and other screens—while ensuring a user-friendly feedback experience for respondents.

Example of visual layout in your surveys

Consider a global apparel brand that is looking to launch a new seasonal inventory. By using visual layout in their surveys, they are able to tailor the survey not only as visually appealing as possible but also increasing the brand recall due to the minute segmentation on the survey display. Since users recognize but also resonate with the brand, they are more likely to offer honest feedback and also reduce the survey dropout rate.

Surveys that are visually appealing across devices and offer a high brand recall, offer better ROI on surveys and research studies. In this example, the apparel brand can co-create with customers and patrons.

Uses of visual display layout in surveys and research

The uses of visual display layout in research studies are:

• Enhanced engagement: Visual layout creates visually appealing and engaging surveys, capturing respondents' attention and encouraging active participation.

• Customization options: The mode allows for the customization of background images for each question, providing a branded and aesthetically pleasing survey experience.

• Optimized display across devices: Visual layout ensures consistent and optimized display across various devices, including laptops, tablets, mobiles, TVs, and other screens, offering a seamless and user-friendly experience.

• Improved feedback accessibility: Respondents can easily provide feedback regardless of the device they are using, promoting accessibility and inclusivity.

• Modern design philosophy: Embracing a design-driven feedback philosophy, visual layout aligns with modern design principles to create surveys that are not only functional but visually appealing.

Advantages of using visual display layout in surveys and research

The advantages of using visual display layout in research are:

• Enhanced question clarity: Visual layout allows you to incorporate images, graphics, and multimedia elements to clarify questions and provide additional context, ensuring respondents better understand the survey content.

• Brand consistency: The customization options contribute to maintaining brand consistency throughout the survey, reinforcing your brand identity.

• Low survey dropout rates & faster response times: Due to a high-brand recall but also visually appealing surveys, there is greater scope to capture respondents attention leading to increased engagement and more thoughtful responses. This also aids in respondents not dropping out of surveys and also to collect responses, faster.

By leveraging visual layout in these ways, you as brands and researchers can create more engaging, informative, and insightful surveys tailored to your specific research objectives thereby increasing the ROI of your surveys and research studies. .

How to use visual layout in survey and research?

To use visual layout in your surveys and research studies, read our help file on how to set up visual layout.