Recognized as a Leader by the analysts who define the CX category

Named a Leader in Voice of Customer and Journey Mapping by QKS Group and Forrester, and recognized by Gartner for Voice of the Customer.

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Recognized by

QKS Group Gartner Forrester

Independent research from three analyst firms

Every report below comes from a third-party analyst firm evaluating QuestionPro Customer Experience against other Voice of Customer and Journey Mapping vendors on the market.

QKS Group|Leader

SPARK Matrix™: Journey Mapping Platform, Q4 2025

QuestionPro was named a Leader in Journey Mapping, recognized for integrating AI, real-time feedback, and action tracking into a single customer experience system.

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Gartner|Capabilities Highlighted

Critical Capabilities for Voice of the Customer Platforms (2025)

Gartner highlighted QuestionPro's automated action capabilities, direct feedback collection, and AI-driven intelligence. QuestionPro was previously named a Niche Player in the Gartner Magic Quadrant for Voice of the Customer in 2020, 2021, and 2024.

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QKS Group|Leader

SPARK Matrix™: Voice of Customer (VoC) Platform, Q3 2025

QuestionPro was named a Leader and an Ace Performer in QKS Group's evaluation of VoC platforms, which benchmarks vendors on technology excellence and customer impact.

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Forrester|Leader

The Forrester Wave™: Journey Mapping Platforms, Q2 2022

SuiteCX, now QuestionPro's Journey Management platform, was named a Leader in Forrester's evaluation of journey mapping providers, with the highest current-offering score of any vendor assessed.

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Forrester|Named VoC Vendor

Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020

QuestionPro was recognized in Forrester's segmentation of VoC vendors by size and functionality, which maps providers against the core competencies of a CX program.

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"QuestionPro is among the market leaders in terms of providing tools to project manage the identification of the root causes of problems, and then co-creation or ideation."

— Gartner, Magic Quadrant for Voice of the Customer, 2021

"QuestionPro redefines journey mapping by integrating AI, real-time feedback, and project management into a unified customer experience system, turning qualitative inputs into detailed journey maps that highlight sentiment shifts at every touchpoint."

— Tanuj Paulose, Analyst, QKS Group

"QuestionPro, with its robust product strategy and roadmap, comprehensive functional capabilities and strong customer value proposition, has been positioned as the technology leader."

— Quadrant Knowledge Solutions, SPARK Matrix™: Voice of the Customer, 2021

"QuestionPro, with its robust product strategy and roadmap, comprehensive functional capabilities and strong customer value proposition, has been positioned as the technology leader."

— Quadrant Knowledge Solutions, SPARK Matrix™: Voice of the Customer, 2021

What analysts point to when they evaluate our platform

Gartner

Automated, closed-loop action

Rule-based alerts, closed-loop ticketing, and AI-generated follow-up recommendations built on root cause analysis, so feedback triggers action instead of sitting in a dashboard.

Gartner

AI-driven intelligence

PathosAI delivers sentiment analysis across direct and indirect feedback, while built-in AI assistants help teams generate surveys, insights, and journey maps faster.

QKS Group

Journey mapping with live VoC data

OuterLoop embeds action tracking and ROI measurement directly into the journey map, with persona-based views that let teams see sentiment shift at each touchpoint in real time.

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See how QuestionPro Customer Experience can support your VoC and Journey Mapping program.

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GARTNER and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates, used with permission. Gartner does not endorse any vendor depicted in its research, and its publications consist of opinions, not statements of fact. Forrester and QKS Group content referenced above is the property of their respective firms and does not constitute an endorsement of QuestionPro.

Recognized as a Leader by the analysts who define the CX category

Independent research from three analyst firms

SPARK Matrix™: Journey Mapping Platform, Q4 2025

Critical Capabilities for Voice of the Customer Platforms (2025)

SPARK Matrix™: Voice of Customer (VoC) Platform, Q3 2025

The Forrester Wave™: Journey Mapping Platforms, Q2 2022

Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020

What analysts point to when they evaluate our platform

Automated, closed-loop action

AI-driven intelligence

Journey mapping with live VoC data

See why analysts recognize QuestionPro Customer Experience

Awards & certificates

The Experience Journal