Actionable Insights - How Gannett Keeps A Pulse on The Markets and Identifies Advertising Opportunities

About the Webinar

Gannett keeps a pulse on the market and identifies opportunities using QuestionPro Communities. Dan Fleetwood from QuestionPro, Lenny Murphy from Greenbook, and Charlie Helt from Gannett will talk about tips for getting the insights you need and will also cover a few examples during the webinar. We'll be showcasing how Gannett utilizes their local market communities for a variety of reasons – ad effectiveness testing, concept and messaging testing and ad-hoc research to support local advertising partners and their annual Consumer Sentiment Study. The study explores consumer optimism about the U.S. & their local economy as well as their personal household economic outlook. The study also focuses on consumer purchase intent for several big-ticket categories such as Automobile, Real estate, Home improvement, Major Appliances, Electronics, and Travel 

In this webinar we discussed:

• Tips and insights on how to keep a pulse on your key markets
• Identifying advertising opportunities using insights collected
• Identifying markets on the upswing or trending down in consumer perceptions
• Pinpointing consumer categories where demand is high, in general, and by market