Conjoint Analysis Survey Template + Sample Questionnaire

Conjoint Analysis Survey Template is one of the widely used survey templates. This sample survey template measures preferences for retirement housing and to learn from the various options (apartment type) provided to the survey takers as to which option will be best suited to them. This survey template most likely should be sent to people nearing the retirement age to understand their preferences regarding the living facilities they would want to avail upon retirement if they want to move into such retirement homes.

Why conduct conjoint analysis retirement housing survey?

Conjoint analysis is an advanced market research method, that helps understand how people take decisions when there are complex choices in front of them. From very basic decisions to why laundry liquid to purchase to take major decisions in life like buying a house, the complexity might change from person to person.

In this survey template, there are options made available regarding what is the layout of the accommodation which is predominantly apartments with living and dining area, bathroom, kitchen facility etc. There are six options available in this survey with various permutations and combination including different rental options. In this survey template the two variables that are used is rent of the retirement home and facilities associated with it.
By deploying the conjoint analysis retirement housing survey template to the target audience, it will be clearer to understand, what kind of accommodation is most suited to the aged population. This survey template should be deployed to an audience nearing the age of retirement so that, their preferences can be taken into consideration.
QuestionPro’s conjoint analysis retirement housing survey template is carefully curated by experts in the field of market research.Conjoint analysis question type instead of asking direct questions asks the survey respondents what their preferences are and which attributes they find most important while choosing a product. Conjoint analysis employs a more realistic way of asking respondents to evaluate potential product profiles.

Best Uses of Conjoint Analysis Survey Template

A survey is deployed to collect information. By deploying a conjoint analysis survey, audiences are asked to choose from the various available options, with a different combination of features, so that the researcher can identify which features or attributes are important to them and which are not.Conjoint Analysis study can reveal:

The comparisons audiences are going to make between various available feature or attributes in a product (for instance we choose retirement home in this survey template).
A price point that is most suitable for the chosen feature set.
Which of the given features are extremely important and which ones are not.
A probable forecast of what impact is the product going to have amongst the consumers or buyers.

Conjoint Analysis Survey Template

Why conduct conjoint analysis retirement housing survey?

Best Uses of Conjoint Analysis Survey Template

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QuestionPro in your language


We would like to know your opinions about retirement housing. In general, we are considering a campus setting that would include apartments, a nursing home, and on-site services for the convenience of the residents. Each apartment would include living and dining areas, one bathroom, kitchen facilities and at least one private bedroom. Again, we would like your help in identifying your most preferred combination of benefits. There are six possible combinations presented. Please consider each one independently. How likely would you be to sign a rental agreement for retirement housing in the near future? Definitely Would Not Sign Might Sign Definitely Would Sign No Opinion OPTION I: If the following option were available NOW, and if you had already decided to move from your present home within the next year, how acceptable is this alternative? RENT: $1,500 PER MONTH LOCATION: NORTHWEST PART OF TOWN SIZE AND BEDROOMS: 850 SQ FEET, 1 BEDROOM SPECIAL SERVICES: NONE MEAL SERVICE: 2 PER DAY Definitely Not Acceptable Somewhat Acceptable Definitely Acceptable No Opinion OPTION II: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows: RENT: $1,500 PER MONTH LOCATION: SOUTHWEST PART OF TOWN SIZE AND BEDROOMS: 650 SQ FEET, 1 BEDROOM SPECIAL SERVICES: MAINTENANCE SERVICES MEAL SERVICE: 3 PER DAY Definitely Not Acceptable Somewhat Acceptable Definitely Acceptable No Opinion OPTION III: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows: RENT: $750 PER MONTH LOCATION: SOUTHEAST PART OF TOWN SIZE AND BEDROOMS: 1000 SQ FEET, 2 BEDROOMS SPECIAL SERVICES: MEDICAL EMERGENCIES MEAL SERVICE: NONE Definitely Not Accepable Somewhat Acceptable Definitely Acceptable No Opinion OPTION IV: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows: RENT: $1,250 PER MONTH LOCATION: NORTHEAST PART OF TOWN SIZE AND BEDROOMS: 850 SQ FEET, 1 BEDROOM SPECIAL SERVICES: IN-APARTMENT NURSING MEAL SERVICE: 1 PER DAY Definitely Not Accepable Somewhat Acceptable Definitely Acceptable No Opinion OPTION V: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows: RENT: $1,000 PER MONTH LOCATION: DOWNTOWN SIZE AND BEDROOMS: 1000 SQ FEET, 2 BEDROOMS SPECIAL SERVICES: SECURITY SERVICES MEAL SERVICE: 2 PER DAY Definitely Not Accepable Somewhat Acceptable Definitely Acceptable No Opinion OPTION VI: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows: RENT: $750 PER MONTH LOCATION: DOWNTOWN SIZE AND BEDROOMS: 650 SQ FEET, 1 BEDROOM SPECIAL SERVICES: IN-APARTMENT NURSING MEAL SERVICE: 3 PER DAY Definitely Not Accepable Somewhat Acceptable Definitely Acceptable No Opinion