Evaluation of product use, satisfaction, repurchase expectations.
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                             What are some things[product/Service] could do better? In your opinion is the product better, about the same or worse than [OTHER_COMPANY] [PRODUCT] ? How often do you typically use [PRODUCT]?  Where do you primarily use [PRODUCT]? How often are you using the [PRODUCT] as compared to a month a go? Do you usually buy this [PRODUCT] on sale? Do you typically read the back and side panel of the product's package? How familiar are you with [PRODUCT]? What other brands of [PRODUCT_CATEGORY] have you heard of? What were reasons for trying this [PRODUCT]? How much did you pay for [PRODUCT]?  | 
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