BOLD: Marketing v.2

Thanks in advance for your time! We are interested in learning more about how you do marketing for your business. This survey will take about 5 minutes.

Please provide your contact information.

Your name :
Business name & location :

* What is your MINDBODY software level?

* Which of the following best describes your role at the business?

Owner

Manager

Instructor

Front desk/staff

* How long have you been using MINDBODY?

* How long has your business been operating?

* Do you actively market (spend money and/or time on) your business to attract new clients?

Yes

No

* Why don’t you actively market your business? (Select all that apply)

I don't have a budget for marketing

I don’t know much about marketing

I haven’t thought about it much

I don't have time

I don’t have the need to get new clients

Other

* How much in total, do you spend on marketing each month?

* What types of marketing do you do? (Select all that apply)

On a scale of 1-5 how successful is each channel at bringing in quality customers (who convert to members, loyal customers, etc.)?

* How do you know which of your marketing efforts are most successful? Give 2-3 examples.

Please estimate how much do you spend per month actively marketing your business through the following channels. If not applicable, please enter 0.

	$/month
Print ads/media

ClassPass

Groupon deals

LivingSocial deals

SpaFinder listing

Google adwords

Facebook paid ads

Yelp paid listings

Marketing consulting

Press agency

Other

MINDBODY is exploring the idea of marketing tools to help bring in new customers to your business. For this service, MINDBODY might charge a percentage of each new customer’s first purchase.

Let’s say that MINDBODY delivers a new customer to your business who then purchases a $20 drop in. Please consider the following scenarios for what MINDBODY might charge for delivering this customer.

$

At what price would you begin to think this service is too expensive to consider?

-

At what price would you begin to think this service is so inexpensive that you would question the quality and not consider it?

-

At what price would you begin to think this service is getting expensive, but you still might consider it?

-

At what price would you think this service is a bargain – a great value for the money?

-

Please describe your general reaction to the concept described above.

Do you have any other feedback to share about MINDBODY?

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