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Q1) What are the factors that you will consider before buying a product
Please rank (1-7) the following in order of importance
1 as the most important and 7 as the least importance |
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| Service |
| | | Performance |
| | | Price |
| | | Quality |
| | | Brand |
| | | Design |
| | | Supply Chain |
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| Q2) When buying a product, is foreign brand product more superior than local brand product? |
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Q3) List the level of importance when developing a product brand..
Please rank (1-6) the following in order of importance
(use 1 as the most importance and 6 as the least important) |
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| Profitability |
| | | Innovative Product |
| | | Value for money |
| | | Market Adaptation |
| | | Increase Market Share |
| | | Enhance Company Image |
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| Q4) Do you agree to have multibrands to promote our product in various country markets? |
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| Q5) How Importance is it for our company to have own brand in our business? |
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| Q6) Do you agree that our company should offer more than 1 brand (ie 2nd brand) for similar product range so as to compete more effectively in the market? |
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| Q7) How much more in price will you pay for imported brand product over local brand products? |
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| Q8) For 100 million RMB sales turnover, please rate how much you are willing to invest into marketing/branding? |
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| Q9) For 2 brand strategy, it will be better to have own brand and another imported brand product offering to the same market segment for price differtiation. |
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| Q10) For a new brand product, how long will you expect to develop this brand in order to achieve it to become a recognisable brand in the market |
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