brand image

Is brand identity important to be built to make the brand stand out in the market?

The yellow logo of McDonalds and the green colored logo of Habib Bank tells you?

They are nothing but just colors in their logos.

About the product/service these organizations are offering and build their identity.

Colors tell me nothing about the brand

Apple's "Think different" and Nokia's "connecting people" reminds you a great deal about these particular brand?

yes

no

somewhat

The symbolic tick mark in Nike's logo makes it stand out in the crowd?

I agree

I don't agree

What is branding?

It's just the type face, name and logo of a brand

It's the feeling people have when they think of your brand

It's nothing but a hype created of a product

Will you prefer to buy a known brand or an unknown brand while investing in an expensive product ?

I will

I don't think so

I always give preference to the price

When you associate a feeling (positive, secured, jolly) with a particular product this is when a brand is successful in creating it's image?

I agree

I don't agree

I think so

Advertisements of known brands are remembered for a longer time?

Yes

No

The more named a brand is the more trusted it's image is in a customer's mind.

I agree

I don't agree

While choosing a bank you would opt for?

A bank that communicates to be responsible and secured having a blue or green colored logo with a bold text.

A bank that communicates being jolly and easy going with a yellow colored logo with a thin font.