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Hello:
You are invited to participate in our survey on brand recognisance and packaging design components on Malaysia's Small and Medium Enterprises (SME) food products. In this survey, approximately 500 people will be asked to complete a survey that asks questions about their perceptions towards SME brands and their design preferences. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Safrina Muhammad Azmi by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
Where have you purchase or seen SMEs food products?
 
Mall
 
Hypermarket
 
Superstore
 
Supermarket
 
Market
 
Kiosk
 
Other

 
 
 
How would you rate the quality of the SMEs food products?
 
Very high quality
 
High quality
 
Neither high or low quality
 
Low quality
 
Very low quality
 
 
 
When you are considering to purchase food products, what do you generally consider?
 
Price
 
Imported brand
 
Malaysia brand
 
Design on the package
 
Product's quality
 
Halal logo
 
Nutrition information
 
Other

 
Based on your experiences, please rate your level of agreement with the following statements:
Strongly agree Agree Neither agree or disagree Disagree Strongly disagree
The brand name is unique
The logo is very attractive
The colours used is eye-catching
The images on the package is effectively persuading
The package is neatly printed
The package overall is visually appealing
 
 
 
What were the most attractive features in packaging that made you want to purchase it? (Select all that apply)
 
Brand name
 
Brand logo
 
Package's shape and size
 
Symbols
 
Images/pictures/illustration
 
Graphic design
 
Colours
 
Nutrition information
 
Halal certified
 
Other

 
 
 
Do you agree that a product capable to sell without its packaging design?
 
Yes
 
No
 
 
 
Do you agree that our local brand/products should have design elements that represent Malaysia?
 
Yes
 
No
 
 
 
What are the design elements that you suggest that may represents Malaysia?
 
Colours
 
Iconic symbols of Malaysia
 
Batik design
 
Local instruments’ shapes
 
Indigenous brand name
 
Unique logo design
 
Distinctive packaging design
 
Halal logo
 
Other

 
 
 
“… Malaysia has position itself to become the Global Halal Hub.” - Dato’ Sri Mohd Najib bin Tun Abdul Razak (www.hdcglobal.com, 2015) Do you agree that Halal certified brands/products can be a strong element to represents Malaysia globally?
 
Yes
 
No. Why?
 
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