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Surveys
2015
November
B
Brand Recognisance and Packaging Design Components
Brand Recognisance and Packaging Design Components
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Hello:
You are invited to participate in our survey on brand recognisance and packaging design components on Malaysia's Small and Medium Enterprises (SME) food products. In this survey, approximately 500 people will be asked to complete a survey that asks questions about their perceptions towards SME brands and their design preferences. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Safrina Muhammad Azmi by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
Where have you purchase or seen SMEs food products?
Mall
Hypermarket
Superstore
Supermarket
Market
Kiosk
Other
How would you rate the quality of the SMEs food products?
Very high quality
High quality
Neither high or low quality
Low quality
Very low quality
When you are considering to purchase food products, what do you generally consider?
Price
Imported brand
Malaysia brand
Design on the package
Product's quality
Halal logo
Nutrition information
Other
Based on your experiences, please rate your level of agreement with the following statements:
Strongly agree
Agree
Neither agree or disagree
Disagree
Strongly disagree
The brand name is unique
The logo is very attractive
The colours used is eye-catching
The images on the package is effectively persuading
The package is neatly printed
The package overall is visually appealing
What were the most attractive features in packaging that made you want to purchase it? (Select all that apply)
Brand name
Brand logo
Package's shape and size
Symbols
Images/pictures/illustration
Graphic design
Colours
Nutrition information
Halal certified
Other
Do you agree that a product capable to sell without its packaging design?
Yes
No
Do you agree that our local brand/products should have design elements that represent Malaysia?
Yes
No
What are the design elements that you suggest that may represents Malaysia?
Colours
Iconic symbols of Malaysia
Batik design
Local instruments’ shapes
Indigenous brand name
Unique logo design
Distinctive packaging design
Halal logo
Other
“… Malaysia has position itself to become the Global Halal Hub.” - Dato’ Sri Mohd Najib bin Tun Abdul Razak (www.hdcglobal.com, 2015) Do you agree that Halal certified brands/products can be a strong element to represents Malaysia globally?
Yes
No. Why?
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