Brand Survey

Hi!

I'd really like to know how you shop. This quick survey will assess the factors in the process of decision making when it comes to selecting a specific domestic appliance and toothpaste.

So don't be shy, select the most relevant answer or add your own response where applicable.

Thanks for your time :)

Please select your gender:

Male

Female

Please select your age bracket:

Have you ever purchased a Colgate toothpaste?

Yes, I have bought a Colgate toothpaste

No, I have not purchased a Colgate toothpaste

How often do you buy a Colgate toothpaste?

Regularly (every time it runs out)

Periodically (every time its on special; or is the first thing that comes to mind)

Rarely

Never

Which of these factors contribute most to your decision before purchasing your toothpaste?

I am loyal to the brand

Good value for money

I buy this product out of habit

I buy what is easily available to me

Other

Which factor stopped you from buying a Colgate toothpaste?
*If you purchased a Colgate toothpaste please move to the next question*

I don’t have the need or necessity to purchase this product

The price is too high

I do not like 'Colgate' dental care products

It did not come to mind to buy that brand

Other

Do you really care about the brand of toothpaste you buy?

Yes - I would be upset if my preferred brand would disappear off the shelves

Somewhat - Not many brands provide the same results and / or value for money

Not at all - I will quickly find a replacement

Have you ever purchased a Samsung refrigerator?

Yes

No

Which of these factors played the main role in your decision to buy a refrigerator?

Brand loyalty

Best deal / best value for money

Habit to buy appliances from this brand

Best product availability (easy and convenient to buy)