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  1. Surveys
  2. 2014
  3. January
  4. B
  5. Burberry in Japan
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Exit Survey
 
 
I am a Master Student of Istituto Marangoni (London). In the course of my dissertation I am conducting primary market research to analyze the Japanese luxury consumers and their relationship with the Burberry brand in Japan. This questionnaire will take approximately 5 mins. to complete. Please read all the questions carefully and answer the entire questionnaire in the specified order. All information collected will be strictly confidential and used ONLY for this research. If you wish to know the overall results of the thesis, please contact my supervisor E. Szczotka at [email protected].
 
 
 
Gender:
 
Female
 
Male
 
 
 
Age Group:
 
20-25
 
25-35
 
35-45
 
45 and above
 
 
 
What do you associate the most with luxury products/services?
 
High quality
 
High level of customer service
 
Unique shopping experience
 
High prices
 
Social status
 
Brand logo
 
 
 
Which luxury brands do you buy in Japan? Please name three:
   
 
 
 
Where do you prefer to buy luxury brands?
 
Brand own stores
 
Outlets
 
Shopping malls
 
Department stores
 
Online (brand website/general website/apps)
 
 
 
Which channels are most likely to trigger your attention and interest on luxury brands?
 
Magazines
 
Billboards (and other outdoor advertisement)
 
TV advertising
 
Social media
 
Brand's website
 
Blogs
 
Apps
 
 
 
How do you consider Burberry brand?
 
Luxury brand
 
Premium brand
 
 
 
What association do you have with the Burberry brand?
 
British iconic brand
 
Trendy
 
Innovative
 
Casual
 
 
What do you associate with the following Burberry labels?
Traditional/Conservative Cool/Fashionable Sportive/Casual Elegant/Sophisticated
Burberry London
Burberry Prorsum
Burberry Brit
Burberry Blue Label
Burberry Black label