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Buy NZ Made Members Survey

The Buy NZ Made Campaign Member Survey
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Questions marked with an * are required
 
 
We have extend the survey for two weeks, so will now close the survey on 18th of May.

Member Survey
We understand that your time is valuable, and so have kept the survey as short and as easy as possible.  We estimate it will take you around 10 minutes to complete and will provide us with invaluable information for the campaigns future planning.

Please read and answer each question carefully.

Your answers will be kept strictly confidential.

Thank you for your time.
 
 
 
* How much do you pay for your annual membership to the Buy NZ Made Campaign?

  • Please round up or down to the nearest figure
  • (based on $10 per staff member or turnover under $200,000 pa)
 
 
If you would like to receive the results of this survey, please enter your email address below:
Email Address : 
 
 
 
Current Membership Services/Fees
 
 
How often have you used the following Buy NZ Made services over the last 12 months? 
where 1= not at all and 5 = all the time.
 
 
How satisfied are you with the services that you use? 
Where 1 = Not at all satisfied and 5 = Extremely satisfied.
1 2 3 4 5
* Download the logo artwork to print the logo on our products
* Download the logo artwork to use in marketing material and on our website
* Purchase of logo stickers and swing-tags
* Use of the certificate of licence
* Manufacturing or/and retail profile on www.buynz.org.nz
* Product profile on www.buynz.org.nz
* Advertising banner or featured product on www.buynz.org.nz
* Story, Competition or Feature on the Buy NZ Made Facebook page
* Free participation in the monthly enews letter to our database of 6000+ consumers
 
 
 
Thank you and now on to our new point of sale material
 
 
 
New Point of Sale Material
 
 
 
* Buy NZ Made and Printing.com  recently sent you an email with information about our new customisable point of sale material available through a Buy NZ Made/Printing.com online ordering system:
https://new-brands.printing.com/nz/buynewzealandma...



Do you remember receiving either of these emails
 
Yes
 
No
 
Not sure
 
 
 
* The below image shows the Dashboard on the printing.com ordering system once you are logged in.



Have you logged in with the user name and password provided to the Buy NZ Made/Printing.com ordering system?
 
Yes
 
No
 
 
 
* The below image shows the new point of sale material options available for Buy NZ Made members.



Did you have a look at any of the above options when you logged in to the printing.com ordering system?
 
Yes
 
No
 
 
 
* How easy did you find the printing.com ordering system to navigate?  where 1 is very hard and 5 is very easy
 
1
 
2
 
3
 
4
 
5
 
 
 
* Are you interested in taking a quick look at our new Point of Sale material?
 
yes
 
no
 
yes but not now, please email me some information to this email address:
 
 
 
 
Underpinning New Zealand’s success in business is a spirit of hard work creativity, ingenuity and innovation. These characteristics are the inspiration behind the“Clever Kiwis” concept. 

Depicting images of people at work in various industries, its aim is to provide a sense of familiarity and pride of product to the consumer.

The point of sale material is customisable to your requirements, including the ability to insert your own image, text, company logo, website and contact details.  We have stock images available for those who do not have their own images.

There are two layouts for each different option, a colour layout containing a blue ribbon and text and a sophisticated black and white layout .



The table below indicates the minimum and maximum quantities and pricing, for each item, that you can order through the Printing.com online ordering system
 DigitalOffset
 Min QtypriceMax QtypriceMin QtypriceMax Qtyprice
A2 Posters1$16.8050$455.00250$263.091000$375.31
A3 Posters5$19.2650$48.06250$244.021000$301.02
A4 Posters5$17.9855$32.65250$239.881000$277.35
Shelf Wobblers    50$110.67500$321.95
Table cards (2 sizes large and small)    5$90.62500$479.51
 
 
 
* Based on the above information, do you think your company will order our new point of sale material?
Where 1 = not at all and 5 = all the time
 
1
 
2
 
3
 
4
 
5
 
 
 
* Do you think you will  order the new point of sale material on the printing.com ordering system
 
Yes
 
No
 
 
 
* Would you prefer to use a stock image rather than an image of your own?
 
yes
 
no
 
 
 
* Could you tell us why you will not be looking to customise or order the new point of sale material?
 
I do not like the design
 
I do not have any need for point of sale material
 
It is too expensive
 
The system is too hard to use
 
I do not have any of my own images and would prefer it if there were stock images
 
Other
 
 
 
 
Advertising
 
 
 
In the 2014/2015 member year, the Buy NZ Made campaign undertook various marketing and advertising campaigns.  This included  facebook, radio, enews letters, and have also held stands at tradeshows. We have written articles that have been featured in Supermarket News, FMCG magazine and the Onboard magazine - Our New Zealand - for the interislander and have been featured in the media.
 
 
 
* What type of Buy NZ Made marketing/advertising mediums do you think would be most effective for you as a member? (Select all that apply)?
 
TV
 
Radio
 
News media
 
Website advertisements
 
Facebook
 
Other social media (i.e. Linkedin, twitter)
 
Magazine articles
 
Bill Boards/Bus/Outdoor
 
Stands at Trade Shows
 
All of the above
 
Don't know
 
Other
 

 
 
 
The fees that Buy NZ Made currently charges most of its membership are not enough to cover the cost of TV advertising or any large marketing campaigns that include TV advertising. Some members have approached us about wanting to know how we can raise the funds to put together an annual marketing campaign.

The below questions provide you with the opportunity to tell us what you think of this idea.
 
 
 
* Do you think that Buy NZ Made would be more effective if we produced an annual marketing campaign that included TV advertising?
 
yes
 
no
 
maybe
 
 
 
* To help fund an annual marketing campaign, would you be willing to increase your annual membership fees to the Buy NZ Made Campaign?
 
yes
 
no
 
don't know
 
 
 
* How much of an increase do you think you would be willing to pay?
 
 
 
* Or would you be willing to pay a one off fee for each campaign?
 
yes
 
no
 
maybe
 
 
 
* Assuming you were happy with the details of the campaign, how much of a one off fee would you be willing to pay?
 
 
 
* If you paid a one off fee, would you expect your company or company logo to be featured in the advertising?
 
Yes
 
No
 
Depends on how much I pay
 
Not sure - comments
 
 
 
 
Membership Fees
 
 
 
We currently base our membership fees on staff numbers as this gives us a fair way to calculate use without having to know delicate information such as company turnover.

The Australian Made campaign base their fees on actual sales of licensed products for the previous 12 months with the miniumum fee being $300.00 + GST (they are also not funded by the government)

Instead of providing an exact sales figure, licensees are required to select the range their turnover falls into. There is a fixed fee associated with each range. i.e. 0 – 300,000 = $300.00 300,001 – 500,000 = $400 see full fee range here: http://www.australianmade.com.au/for-business/how-...

This requires each member company to register their licenced products with the campaign which is a current condition of your membership.
 
 
 
* How would you feel about using this system for your membership fees to the Buy NZ Made Campaign?
Where 1 = I dont like it at all and 5 = I think this is the best way forward
 
1
 
2
 
3
 
4
 
5
 
 
 
Tell us what benefits or concerns you about this system?
   
 
 
 
Membership Details
 
 
 
Next month we will be sending you an invoice by email and by post for your annual membership fees to the campaign.
 
 
 
* Have you had any changes since May 2014 to the following:
  • Staff numbers
  • Store numbers,
  • Annual turnover (for cottage members)
  • Address details
  • Phone number
  • Our key contact person for your company?
 
yes
 
no
 
 
Thank you we will email you a form to update your details who should we email this to?
* First Name : 
* Last Name : 
* Email Address : 
 
 
 
* Your invoice will be emailed to you in May for your 2015/2016 membership
year. Are you the person responsible for paying this invoice?
 
Yes
 
No
 
 
We would be most grateful if you could provide the email address you would like this invoice to be delivered to here:  (i.e. accounts payable) 
Email Address : 
 
 
 
* We understand that every year, some members no longer wish to participate in the campaign for various reasons.

Do you still wish to retain your membership to the Buy NZ Made campaign?
 
Yes
 
No
 
 
 
* Please enter the name of the company that you wish to cancel the membership to the Buy NZ Made campaign for:
   
 
 
 
I understand that as I no longer wish to retain my membership to the Buy NZ Made campaign I must ensure that the Buy NZ Made logo (the styalised kiwi) is removed off all marketing material, brochures, products and our website prior to June 30 2015.

I understand that should I keep using the logo on any material physical or digital after June 30 2015, that the Buy NZ Made campaign can invoice me for a years membership.
 
 
 
 
* Please let us know why you wish to resign from the Buy NZ Made campaign:
 
I do not think I get value for money from my membership fees.
 
I no longer make my products in NZ
 
My company has closed
 
I have sold my company
 
Other
 
 
 
 
Providing you are no longer using the logo as of 30 June 2015, we will cancel your account.

We are sorry to see you go and wish you every success for the future.

We thank you for your time in taking this survey, your participation will greatly assist the campaign with its marketing decisions for the future.
 
 
 
Do you have any Comments/Suggestions or Questions for the Buy NZ Made Campaign? If you do please use the box below or press continue to finish this survey.