Ce sondage gratuit est alimenté par
  1. Surveys
  2. 2016
  3. February
  4. B
  5. Buying luxury goods online
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You are in a situation where you want to buy a luxury necklace online.
To what extent will you do these following statements ?
Never Not do it Not necessary Neutral Sometimes do it Do it Always
You will go on several luxury websites to compare the offer.
You will first go in a shop to try the necklace before buying it online.
You will only buy the necklace if you can see it on a model on the website.
When paying you will look at the security payment process.
You will look at the time of the delivery.
You will be demanding regarding the packaging.
You will be demanding regarding the quality of service of the delivery.
You will want to have an order tracking to know precisely when your necklace will arrive.
 
 
What type of luxury goods do you usually buy online and how often ?
Once a year Every six months Once every 3 months Never Once a month Twice a month Once a week
Perfumes & cosmetics
Clothes
Bags & accessories
Decoration
Jewelry
Shoes
 
 
There can be several reasons for buying a luxury product online.

To what extent will the following statements play a role in encouraging you to buy online ?
Not play a role at all Not play a role Not slightly play a role Neutral Slightly play a role Play a role Strongly play a role
Prices are more competitive online
You do not have a shop close to your home
You want to save time
You know already the product you want to buy because you already tried it
You will have a wide selection of products online
You will be able to buy products from abroad that you do not find in a shop.
You will have a free return if you do not want the product anymore.
The brand provides services, like customization of products, which are only available online.
 
 
To what extent the following factors will encourage you to buy online ?
Strongly discouraged Discouraged Slightly discouraged Neither encouraged or discouraged Slightly encouraged Encouraged Strongly encouraged
Security control
Delivery facility
Reliability of the website
Easy navigation
Slowness of the website
Design of the website
 
 
To what extent do you agree with the following statement ?
Strongly disagree Disagree Slightly disagree Neither agree or disagree Slightly agree Agree Strongly agree
Luxury goods need to be try/touched before a purchase
Luxury goods are enough described on websites to enable a purchase.
When visiting a website, you usually have enough advices which will convince you when buying a luxury product.
You miss the usual advices of sales adviser.
Luxury websites enable an easy access to informations regarding product details
 
 
To what extent do you agree with the following statement ?
Strongly Disagree Disagree Slightly disagree Neither agree or disagree Slightly agree Agree Strongly agree
Luxury brands provide you the latest news of the brand.
You usually find by yourself on social media the new campaign of a product.
Receiving online news makes you feel part of a community.
You will appreciate if you are an online consumer to be asked to be part of a privileged club, dedicated to VIP customers.
You will appreciate to have the possibility of giving feedbacks regarding your last purchase.
 
 
You just have bought a luxury product online.
To what extent do you agree with the following statements ?
Strongly disagree Disagree Slightly disagree Neither agree or disagree Slightly agree Agree Strongly agree
You feel anxious regarding the payment security process.
You are wondering whether your product will arrive on time.
You are wondering whether your product will arrive in perfect conditions.
You are wondering whether your product will correspond to what you saw on the website.
You trust the brand and you are not anxious at any points.
 
 
 
How old are you approximately ?
 
Less than 18 years old
 
18 to 30 years old
 
31 to 45 years old
 
46 to 60 years old
 
Over 60 years old

 
 
 
Do you have any comments or suggestions on the topics raised in this survey ?
   
 
 
 
Do you wish to receive a summary of the results of this survey ?
 
Yes
 
No