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Hello:
You are invited to participate in the C.H. Robinson Internal Customer Value Management (CVM) Study survey. This survey is designed to give baseline study results for the BENEFIT and COST attributes that were developed during the CVM Kickoff Meeting.
For the purposes of this survey, please respond as if you are the primary logistics manager for any of C.H. Robinson's current large accounts.
Thank you very much for your time and support. Please start the survey now by clicking on the Continue button below.
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| Only for survey completion tracking purposes, please enter your name: | | |
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When customers select a Transportation Service Provider, they make a choice between QUALITY, that is all of the BENEFITS they are looking to get, and PRICE, that is the COSTS they incur.
The following list of 7 BENEFIT attributes were identified during the CVM Kickoff Meeting as being important in the customer's decision regarding which solution provider to use. These BENEFIT attributes represent all the areas related to services or benefits they receive. The attributes are:
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* How important are each of the following attributes to you when making a Transportation Service Provider purchase decision? Please divide 100 points between the 7 attributes based on how important they are to you, giving the highest points to the most important attribute.
Assuming that you start with 100 points, how many points would you give to each attribute?
Remember to answer as if you are one of CHRW's Current Large Customers |
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| | Values must add up to 100 |
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The following list of 3 COST attributes were identified during the CVM Kickoff Meeting as being important in the customer's decision regarding which solution provider to use. These COST attributes represent all the areas related to costs customers may need to consider when using a Transportation Service Provider. The attributes are...
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* How important are each of the following attributes to you when making a Transportation Service Provider purchase decision? Please divide 100 points between the 3 attributes based on how important they are to you, giving the highest points to the most important attribute.
Assuming that you start with 100 points, how many points would you give to each attribute?
Remember to answer as if you are one of CHRW's current large customers |
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| | Values must add up to 100 |
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| * Now, thinking about all of the BENEFITS you would want from transportation service provider and all the COSTS that you expect to pay, which is more important to you, the BENEFITS or the COSTS? I would like you to divide 100 points between BENEFITS and COSTS giving more points to the more important consideration. |
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| | Values must add up to 100 |
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| For the following section of the survey, you will be rating both C.H. Robinson and Transplace on their performance for each of the BENENFIT and COST attributes. We will start with rating the performance of C.H. Robinson. Remember to respond to each question from the perspective of a current, large account with familiarity with both companies. |
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| Now I would like for you to tell me how well you feel C.H. Robinson performs on each of the BENEFIT attributes. Using a scale of 1 to 10 where 1 means you are very dissatisfied and 10 means you are very satisfied, how would you rate C.H. Robinson on….
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| Now I would like for you to tell me how well you feel C.H. Robinson performs on each of the COST attributes. Using a scale of 1 to 10 where 1 means you are very dissatisfied and 10 means you are very satisfied, how would you rate C.H. Robinson on….
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| Now you will be giving performance ratings for Transplace on those same BENEFIT and COST attributes... |
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| Now I would like for you to tell me how well you feel Transplace performs on each of the BENEFIT attributes. Using a scale of 1 to 10 where 1 means you are very dissatisfied and 10 means you are very satisfied, how would you rate Transplace on….
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| Now I would like for you to tell me how well you feel Transplace performs on each of the COST attributes. Using a scale of 1 to 10 where 1 means you are very dissatisfied and 10 means you are very satisfied, how would you rate Transplace on….
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