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  1. Surveys
  2. 2016
  3. November
  4. C
  5. CHALING
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Questions marked with a * are required Exit Survey
 
 
 

CHALING, a new launched brand by LVHM in 2016, is a cosmetic brand specifically taking use of Chinese local material, Pu'Er tea, as well as Chinese traditional culture. It only has two shoppes now, one is located in "Le bon Marché" in Paris and the other one is located in Harbour City in Hongkong. In Paris, it only sell cosmetics; however, in Hongkong, more products and services are provided including sales of tea-leaf and tea set, as well as a specialized area to teach consumers how to make tea. Later in 2017, it plans to open a new shoppe in Shanghai. 
 
 
 
* How old are you?
 
20-29
 
30-39
 
40-49
 
50-59
 
 
Personal information 
Nationality : 
Profession : 
 
 
 
* Are you fans of LVHM?
 
Yes
 
No
 
 
 
* Have you heard about this brand?
 
Yes
 
No
 
 
 
* Do you believe that Chinese herb and traditional Chinese medical science are really effective in skin care products?
 
Don't believe
 
Not sure
 
a little believe
 
strongly believe
 
 
 
* Will you be interested in CHALING's service of teaching consumers to make tea in Honkong?
 
Not at all
 
A little bit
 
very interested
 
 
 
* Do you agree that CHALING can improve consumers' loyalty to LVHM.
 
Don't agree
 
Neutral
 
Agree
 
strongly agree
 
 
 
What do you think about LVHM's localization by CHALING?
 
It is proper
 
It overly emphasize Chinese elements
 
Other ideas
 
 
 
 
* If you were Chinese, what do you think about LVHM's usage of Chinese herb and traditional Chinese culture, including how to make tea and traditional Chinese medical science ?
 
It is Chinese who really know how to make tea rather than foreigners, so it is ridiculous that it offers service of teaching consumers to make tea.
 
It properly takes advantage of Chinese material and culture so that it can attract as well as please more Chinese consumers.
 
Other ideas