CO-OP's Survey THINK 12

What is your top source of new members (Select all that apply)?

Sponsor or Select Employer Group

Community

Referral from existing members

Other

Where do you advertise your credit union? (select all that apply)

How do most new members join your credit union?

Online

Over the phone

By mail

In a branch

Do you personally feel that credit unions, in general, are relevant to Gen X and Gen Y consumers?

Yes

Other

In your opinion, what is the number one challenge to getting more consumers to join credit unions?

A general lack of understanding or knowledge about credit unions

Consumer apathy about making a change

The perception that credit unions are exclusive to a certain group of people

The perception that credit unions are inconvenient

The perception that credit unions are not as safe as banks

The perception that there are no differences between credit unions and banks

As a whole industry, how creative are credit unions?

5 – Very creative (i.e. Apple, Fast Company)

4

3 – Average (i.e. HP, Newsweek)

2

1 – Not creative (i.e. Kodak, newspapers)

Have credit unions been able to cultivate cult-brand status among their members?

Yes, we have a raving fan base of members.

I think I’ve heard of a credit union like that.

Not really – most of my members can’t even get our name straight.

No – members and consumers are a fickle lot.

Do credit unions need to reinvent themselves?

Yes. We are not relevant to the younger generation.

Maybe. But I’m not sure where to begin.

No. Financial stability and great member service never goes out of style.

Where do you think the credit union industry will be in 10 years?

Back at THINK, celebrating another successful year, stronger than ever.

Consolidated in numbers, but still a going concern.

Lumped in with all of the other financial institutions under a super regulator.

I’m not sure…I’m worried.

Who cares, I’ll be retired.

Please let us know your Name and Credit Union? (Optional)