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| Your Monthly Income is approximately: |
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| How comfortable are you with the idea of buying Supermarket house brands? |
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| As a result of inflation, you think you would purchase Supermarket house brands, if the price is 10% - 20% lower than national and international brands? |
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| Do you feel inflation is one of the main reasons for you to switch to house brands? |
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| After the global recession is over and inflation eases will you stay with the house brands or switch to national brands? |
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| Overall during inflation, how would you rate your spending on national and international brands? |
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| Overall during inflation, how would you rate your spending on Supermarket house brands? |
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| Did you experience shifting to more supermarket house brands versus national and international brands for the requirements you had? |
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| Before the inflation, what was your estimated breakdown of Supermarket house brands on your total purchases in Supermarket? |
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| During the inflation, what was your estimated breakdown of Supermarket house brands on your total purchases in Supermarkets? |
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GOING FORWARD, what do you think your estimated breakdown of Supermarket house brands on your total purchases will be?
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| What products do you buy most from the house brands? (Please assign 1 for most purchased and 4 for least)
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Do you believe that the house brands represent real value for you?
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| What value do you think house brands offer? (Please assign 1 for most important and 3 for least)
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| What according to you is the most important thing while buying daily essentials? (Please assign 1 for most important and 3 for least)
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| Do you believe supermarket’s house brands are perceived as less expensive than national or international brands? |
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| Do you believe that the quality of some of the house brands as compared to national and international brands is |
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| Do you feel if there are more product categories introduced by the supermarkets for their house brands you would buy more? |
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| Do you expect your disposable income to increase in the next year or so? |
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| Assuming an increase in disposable income in the next year or so, will you be shifting to national or international brands for your supermarket requirements? |
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| How much of a shift to national or international brands for your supermarket requirements do you expect to do over the next year or so? |
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Do you agree with the statement below:
"Price perception positively affects consumer decision making process for everyday use products." |
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