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  2. 2012
  3. October
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  5. Crisp Survey
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Hello; We would greatly appreciate it if you would take a moment of your time to complete this survey. This survey will be used as secondary research for our assignment on a crisp brand, your answers will help to provide us with information about the target market of the crisp market and consumer behaviour within the market. Thanks again, Charlotte Oakes-Dean; Stephanie Zaloumis & Jack Taylor
 
 
 
Which age range do you come into?
 
0-10
 
11-15
 
16-20
 
21-30
 
31-40
 
41-50
 
51-60
 
61+
 
 
 
How many single small packets of crisps do you eat in a week?
 
0
 
1-5
 
6-10
 
10+
 
 
 
Where do you buy your crisps from?
 
Local Supermarket
 
Cafe
 
Cantine
 
Vending Machine
 
Petrol Station

 
 
 
Do you buy multipacks of crisps?
 
Yes
 
No
 
 
 
Which brands of crisps do you most frequently buy?
 
Walkers
 
Doritos
 
Pringles
 
Kettle Crisps
 
Hoola Hoops
 
Super Markets own
 
Other
 
 
 
 
Why do you buy this breand the most?
 
Routine
 
Taste
 
Packaging
 
Cheap
 
Good for dipping
 
 
 
What's your favourite flavour crisps?
 
Cheese & Onion
 
Salt & Vinegar
 
Ready Salted
 
Cool
 
Tangy Cheese
 
Hawaiian
 
Other exotic new flavours
 
 
 
Is packaging influential to your purchase
 
Yes
 
No
 
 
 
When do you eat crisps the most?
 
Lunch time
 
As a snack
 
Party nibbles
 
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