1. Surveys
  2. 2011
  3. October
  4. C
  5. Cultured Milk Study
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Hi,

You are invited to participate in our survey - Cultured Milk Study. It will take approximately 5 minutes to complete the questionnaire.

Your survey responses will be kept strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support.

Please start with the survey now by clicking on the Continue button below. Appreciate if you could select the answer that is most suitable/applicable, otherwise, please specify.

 
 
 
Which age group do you belong to?
 
<15
 
15-20
 
21-30
 
31-40
 
40-50
 
>50
 
 
 
Which brand of Cultured Milk do you usually drink?
 
Vitagen
 
Yakult
 
Others, please specify:
 
 
 
How many bottle(s) of Cultured Milk do you usually drink ?
 
more than 2 a day
 
at least 1 a day
 
2-3 a week
 
4-5 a week
 
at least 1 a week
 
as and when I feel like it
 
Other, please specify:
 
 
 
When do you usually drink Cultured Milk?
 
Morning
 
Afternoon
 
Night time / before bed
 
After meal(s)
 
As and when I feel like it
 
Other(s), please specify:
 
 
 
Why do you drink Cultured Milk?
 
Helps digestion
 
Like the taste of it (E.g. need a sweet drink to complete the meal)
 
It's a habitual routine
 
Healthier choice as compared to Soft Drinks
 
Because there's probiotics
 
Other(s), please specify:
 
 
 
Have you heard of Probiotics?
 
Yes, I know what is it
 
Yes but I'm not sure what is it
 
No, I am not bothered
 
No but I'd like to find out
 
 
 
Please rank the following factor of consideration when purchasing Cultured Milk (with 1 being the most important and 6 being the least important):
Taste
Sugar Level
Origin of product
Brand
Backed by scientific data/ research
No. of probiotics
 
 
How important are the following statements to you when choosing cultured milk drink?
Important Neutral Not important
It contains probiotics invented by Dr. Minoru Shirota.
It contains 10 billion live probiotics.
It is the No. 1 best selling Probiotics Drink.
It has as little amount of calories as an apple per bottle.
It is fat and cholestrol free.
 
 
 
Below is a list of items. In your opinion, please tell us what is the first word that comes to your mind that best relate to the items: 1. Coke
   
2. Milk
   
3. Water
   
4. Cultured Milk
   
5. Probiotics
   
6. Prebiotics
   
7. Collagen
   
 
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