Customer perspective questionnaire

Survey Questionnaire

Thank you for agreeing to participate in this research study.

The research is being conducted for academic purposes at South East European University. Your participation will help us to investigate the social media impact on individual customers; we will also focus on how much they are interested in social media marketing. The questionnaire will take no longer than five minutes to complete.

The topic of my thesis is:
Social Media Marketing vs. Traditional Marketing
Case: A study of marketing approaches for small businesses in Macedonia

Please answer the following questions to the best of your ability.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

I Agree

Social networking sites (e.g. Facebook, MySpace, LinkedIn, Google+, etc.),

Collaborative projects (e.g. Wikipedia, Mahalo, etc.),

Blogs and micro-blogs (e.g. Blogger, WordPress, TypePad, Blogger, Twitter, etc.),

Content communities (e.g. YouTube, Flickr, Delicious, etc.),

Virtual game worlds (e.g. World of Warcraft, etc.),

Virtual social worlds (e.g. Second Life, etc.).

To keep in touch with friends and family.

To make professional and business contacts.

To discover and share new music, books, movies, and other entertainment.

To find information and share feedback about brands and products/services.

To play online games.

Perceived Usefulness:

Perceived ease of use:

How satisfied are you with the following: