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| * First Name & Initial of Last Name | | |
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| * What is the main reason for your shopping trip today? |
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| * When did you decide you were going to buy candy during this shopping trip? |
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| * Which of the following best describes you upon arriving at the CHECKOUT in the store today: |
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| * Which of the following best describes the role Candy purchases played in this shopping trip to this store today? Would you say this trip was… |
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| * Thinking about all of the places where candy was available in the store, where did you first notice candy during this shopping trip? (SELECT ONE) |
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| * Where else did you notice candy was available during this shopping trip? (SELECT ALL THAT APPLY) |
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| * Where did you first shop for candy during this shopping trip? (SELECT ONE) |
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| Where else did you shop for candy during this shopping trip? (SELECT ALL THAT APPLY) |
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| * What made you notice the Candy at the checkout area today? |
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| Why did you choose to purchase candy from the checkout area? (SELECT ONE) |
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| * You mentioned that you had not planned to purchase Candy before arriving at checkout today. Which, if any, of these influenced your decision to make a purchase? [Record all that apply] |
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Traditional Advertising (e.g. print, TV, radio, mail)
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Outdoor Advertising (e.g. billboards, signs, ads at gas pump, events and sponsorships)
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Digital Advertising (e.g. emails, ads on websites)
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Coupons (e.g. from newspaper, mail, website)
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In-Store Signs (e.g. signs in aisle, on shelf, at checkout)
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In-Store Displays (in the aisle, seasonal aisle, endcap)
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In-Store Media (e.g. in-store TV or radio)
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Websites (e.g. store site, search engine, manufacturer site, third party site)
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Promotions/Pricing (e.g. everyday low pricing, sale pricing)
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Store Circulars/Flyers (e.g. in newspaper, available in store)
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Other People (e.g. friends, family, store representative)
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Loyalty Program/Card (e.g. loyalty card, store credit card)
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Mobile/Cell Phone (e.g. mobile websites, apps)
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Social Media (e.g. store Facebook page, manufacturer Facebook page)
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Packaging (e.g. product information/labels, seasonal packaging)
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Products & Merchandise (e.g. tried new products, branded merchandise such as toys)
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Sampling (e.g. in-store sample, sample in mail)
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Public Relations (e.g. magazine article, TV show)
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| Please rank the following in order of interest: |
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| | Traditional Advertising (e.g. print, TV, radio, mail) Outdoor Advertising ( e.g. billboards, signs, ads at gas pump, events and sponsorship) Coupons ( e.g. from newspaper, mail, website) In-Store Signs (e.g. signs in aisle, on shelf, at checkout) In-Store Displays (in-aisle, seasonal aisle, endcap) In-Store Media (e.g. in-store Tv, radio) Websites (e.g. store site, search engine, manufacturer site, third party site) Promotions/Pricing (e.g. everyday low pricing, sale pricing) Store Circulars/Flyers (e.g. newspaper, available in store) Other People (e.g. friends, family, store representative) Loyalty Program/Card (e.g. loyalty, store credit card) Mobile/Cell Phone (e.g. mobile websites, apps) Social Media (e.g. store Facebook page, manufacturer Facebook page) Packaging (e.g. product information/labels, seasonal packaging) Product & Merchandising (e.g. tried new products, branded merchandise such as toys) Sampling (e.g. in-store sample, sample in mail) Digital Advertising (e.g emails, ads on websites) Public Relations (e.g. magazine article , TV shows) None of the Above
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| PLEASE HAND TABLET BACK TO INTERVIEWER |
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| I noticed you have selected a Candy to buy today. Please show me what you selected so I can record some information about your choices.
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| * Record total number of packages respondent is buying. |
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| * Record total number of different brands respondent is buying |
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| * Record total number of different types/varieties/flavors respondent is buying. |
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| * Record total number of different pack sizes respondent is buying |
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* I need to take a photograph of the first item you selected"
Front |
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* I need to take a photograph of the first item you selected"
Back |
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| PLEASE HAND TABLET BACK TO RESPONDENT. |
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| * Regarding the first product you selected for purchase today, have you bought this specific product before? |
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| * Did you buy this product for yourself or for someone else? |
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| * Which statement best describes when you made up your mind to buy this Candy product? |
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| * Which of these statements best describes your behavior at the checkout Candy shelf today: |
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| * Which of these reasons best describes why you bought a different Candy product? |
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Below is a list of different characteristics of Candy that you may or may not have looked for when shopping for Candy today.
For each characteristic please indicate whether:
· That characteristic was known or decided before your shopping trip today
· You decided that characteristic at the checkout candy shelf OR
· You did not consider that characteristic at all because that characteristic was assumed or given.
· You did not consider that characteristic at all because that characteristic was not important. |
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| * Product Type (Chocolate, non chocolate, gum, mints) |
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| * Brand (Hershey, Nestle, Starburst, Orbit, etc.) |
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| * Pack Type (e.g., Individual or multi-pack) |
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| * Wrapping (individually wrapped or unwrapped pieces) |
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| * Product Size (King size, regular size, fun size, etc.) |
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| * Value Claim (value pack, family pack, bonus pack, etc.) |
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| * Nutritional claim (low/sugar free, low/reduced calories, no artificial flavors, etc.) |
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| * Price (low price, average price, premium price, price per ounce) |
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Now I would like to understand how you searched among the Candy products to find what you wanted today.
Please think of all the characteristics you looked for while shopping for Candy, including those you already knew before your shopping trip, and rank the characteristics starting by the most important. |
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| Product Type (Chocolate, non-chocolate, gum, mints) |
| | | Brand (Hershey, Nestle, Starburst, Orbit, etc.) |
| | | Pack Type (e.g., Individual or multi-pack) |
| | | Wrapping (individually wrapped or unwrapped pieces) |
| | | Product Size (King size, regular size, fun size, etc.) |
| | | Value claim (value pack, family pack, bonus pack, etc.) |
| | | Nutritional claim (low/sugar free, low/reduced calories, no artificial flavors, etc.) |
| | | Price (low price, average price, premium price, price per ounce) |
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| * If you looked for Brand first. Which of these statements best describes what you did? |
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| * Were the brands you looked for all of the same type of candy, (e.g., chocolate candy, mints or fruit chews)? |
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| * If you looked for Candy Type first. Which of these statements best describes what you did: |
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* Now I will be asking some questions about the specific Candy product you chose first today and your reasons for choosing it.
What are all the reasons you chose this specific Candy product over some other? |
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Does not contain chocolate
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Does not contain nuts or peanut butter
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Like the taste better than other candies
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Has a taste I'm in the mood for now
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Has nutritional benefits: less sugar, less fat, less calories, added calcium, vitamins etc.
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Has a good variety of shapes, flavors and/or colors in each package
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Lasts a long time in your mouth
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Leave my mouth feeling fresh
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Contains naturally nutritious ingredients (nuts, fruit, etc.)
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Does not contain artificial colors
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Contains a toy, game, or some type of entertainment
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Is a good value for the money
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Is less expensive than others
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Got money off because it is on sale/have a coupon
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Haven't tried it before/curious to try something new
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Is really different from other candies
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Is something special, not everyday/ordinary
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Size fits easily into purse, pocket, backpack
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Is a good balance between health and enjoyment
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Makes me feel less guilty than other candies
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Provides a quick energy boost
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Lifts my spirits and cheers me up
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Helps me cope with stress
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It's good when you want to relax and unwind
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I wanted to treat or reward myself
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Makes others feel special or rewarded
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Tides me over between meals
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Goes well in kid lunchboxes or school snacks
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Goes well for socializing or entertaining
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Goes well in candy dish at home
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Good for eating on the go (in car, bus, walking etc.)
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Goes well at celebrations and special events (birthdays, graduations, holidays etc.)
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Good to eat while doing something else (watch TV, on computer or phone etc.)
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Is liked by people of all ages (kids and adults)
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Was requested by an adult
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Has enough variety to satisfy different peoples' tastes
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Is the right size for a kid treat
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Good for nibbling over time
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Has individually wrapped pieces
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Better for serving right out of the package
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Is just the right amount to eat now and not have any left over to tempt me later
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Is just the right amount to eat some now and have some left over for later
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Fits my dietary needs and requirements
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From the selections you made in the previous question, please rank the reasons according to how important each reason was to you when making your choice of candy to purchase.
Please start with the MOST IMPORTANT reason. |
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| | Contains chocolate Does not contain chocolate Does not contain nuts or peanut butter Has a crunchy texture Has a smooth texture Has a chewy texture Has a hard texture Has a fruity taste Has a sour taste Like the taste better than other candies Has a taste I'm in the mood for now Has nutritional benefits: less sugar, less fat, less calories, added calcium, vitamins etc. Has a good variety of shapes, flavors and/or colors in each package Lasts a long time in your mouth Is not messy to eat Leave my mouth feeling fresh Contains naturally nutritious ingredients (nuts, fruit, etc.) Does not contain artificial colors Is premium quality Contains a toy, game, or some type of entertainment Is a good value for the money Is less expensive than others Got money off because it is on sale/have a coupon Haven't tried it before/curious to try something new Is really different from other candies Is a brand I trust Is one of my favorites Is something special, not everyday/ordinary Size fits easily into purse, pocket, backpack Is really indulgent Is a good balance between health and enjoyment Makes me feel less guilty than other candies Provides a quick energy boost Satisfies hunger Is comforting Lifts my spirits and cheers me up Helps me cope with stress It's good when you want to relax and unwind I wanted to treat or reward myself Fun to eat Makes others feel special or rewarded Tides me over between meals Good for a quick lunch Goes well in kid lunchboxes or school snacks Goes well for socializing or entertaining Goes well in candy dish at home Good to take to work Good to give as a gift Good for eating on the go (in car, bus, walking etc.) Goes well at celebrations and special events (birthdays, graduations, holidays etc.) Always keep it on hand Good to eat while doing something else (watch TV, on computer or phone etc.) Is liked by people of all ages (kids and adults) Delights kids Was requested by a child Was requested by an adult Has enough variety to satisfy different peoples' tastes Is the right size for a kid treat Good for sharing Good for nibbling over time Has individually wrapped pieces Offers portion control Re-sealable package Attractive package Better for serving right out of the package Is just the right amount to eat now and not have any left over to tempt me later Is just the right amount to eat some now and have some left over for later Fits my dietary needs and requirements
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| Selection: Contact Points |
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* Please continue to think about your reasons for choosing the specific Candy product you chose first today at checkout.
Look through the list below and select which, if any, played a role in influencing your choice of Candy product.
Please scroll down to see all options. |
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| * Which one of the statements describes what you would have most likely done if the specific candy you purchased first had not been available in the store today? |
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| * From which other store would you purchase this product? |
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| Category Shopping Experience |
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| * Based on your experience today, how would you rate this store for shopping for Candy? |
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Below is a list of statements that could be used to describe shopping for Candy in this store.
Please indicate how much you agree or disagree with the statement based on your shopping experience today.
Please scroll down to see all questions |
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| * The checkout Candy shelf is well ordered and looks nice |
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| * It is quick and easy to find the products you want on the checkout Candy shelf |
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| * The Candy products you want are always available at checkout in this store |
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| * This checkout has good offers or promotions on Candy |
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| * It is easy to identify the different types of products on the checkout Candy shelf |
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| * New Products are easy to spot on the checkout Candy shelf |
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| * Candy options at the checkout of this store is less expensive than at other stores |
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| * Items on promotion are easy to spot on the checkout Candy shelf |
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| * This checkout has a wide range of Candy options |
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| Before going to the store to shop for candy, did you know…? (SELECT ONE) |
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| * When you were shopping for the first Candy product you purchased at checkout today, did you look at the price? |
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| * Did you compare the price with those of other Candy products on the checkout display? |
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| * Did you compare the price at checkout with those of Candy products at other areas of the store? |
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| * Was this product on regular price at checkout, or was it on sale and/or a special deal? |
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| * How important was it to you that this product was specially priced? |
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| * Did you buy more than you usually would because it was on sale? |
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| * Did you buy a different brand than you usually buy because it was on sale? |
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| Broader Aisle/Category Purchasing |
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| For each type of candy listed, please indicate when you first decided to buy it. |
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| * Which one statement best describes how you usually prefer to shop for Candy products? |
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| * Where do you do most of your grocery shopping? |
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| * Where do you do most of your Candy shopping? |
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| * How often do you buy Candy in any store? |
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| * Why did you choose this retailer for your Candy purchase today? |
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| * Please choose the one reason that best describes why you made the Candy purchase(s) you did today. |
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| * Thinking only about the checkout area, were you shopping for other snacks besides candy? |
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| * What other snack items were you shopping for today? (Select all that apply) |
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| * Did you purchase Candy instead of other snacks or in addition to other snacks today? |
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| * On a typical trip to this retailer, approximately how much do you spend for snacks, including Candy? (exact amount in dollars and cents) | | |
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The following questions are to help us group your answers with other shoppers. Your answers will be kept confidential.
Including yourself, how many people are currently living in your household? |
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| * Do you have any children under the age of 18 living at your home? |
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| * What are the ages of the children living at home? |
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