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Sex:
 
Male
 
Female
 
 
 
Age:
   
 
 
 
How do you currently listen to music? Rank in order of usage.
Free streaming services (e.g. Spotify Free)
Paid streaming services (e.g. Spotify Premium)
Free downloads
Paid downloads (e.g. iTunes store)
Online Videos (e.g. YouTube)
Other (please specify):
 
 
 
With regards to social media, how often do you do the following? (scale: Never, Rarely, Often, Very Often)
 
Consume content
 
Engage with content (e.g. Like, Comment, Retweet,etc)
 
Share content
 
Post/Upload content
 
 
 
How many ads did you see in the multimedia file?
 
0 to 3
 
3 to 7
 
8 to 11
 
12 to 14
 
14 or more
 
 
For each statement, please indicate whether you agree or disagree
Disagree Slightly Disagree Slightly Agree Agree
The ads to content ratio was balanced
Ads blended well with the rest of the multimedia file content
It was obvious that an ad was an ad
 
 
 
Please indicate which of the following were shown in the multimedia file, if any.
 
Artist’s food postings
 
Artist’s personal life related postings
 
Artist’s quotes/tweets
 
Poll questions
 
Quiz questions
 
Performances backstage postings

 
 
Please indicate the option that best describes your feeling towards the following:
boring slightly boring slightly engaging very engaging N/A
Artist’s food postings
Artist’s personal life related postings
Artist’s quotes/tweets
Poll questions
Quiz questions
Performances backstage postings
 
 
 
Did you like the song?
 
Yes
 
Neutral
 
No
 
 
 
What is the likelihood of you watching a Trebba multimedia file made for one of your favourite songs?
 
Not likely
 
Somewhat likely
 
Very likely