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Surveys
2016
January
D
Determines to buy online and offline
Determines to buy online and offline
0%
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Hello:
You are invited to participate in our survey Determines to buy online and offline. In this survey, approximately 300 people will be asked to complete a survey that asks questions about the reasons choosing online and offline . It will take approximately 15 minutes to complete the questionnaire.
Pleas respond to all the questions even if some seem to be repetitive. There are no right or wrong response, just choose the one that seems most appropriate in your case.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Zifan CHEN at 06 85 41 12 19 or by email
[email protected]
.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
How old are you?
under 20
20-35
35-45
above 45
What is your gender?
-- Select --
Male
Female
What is your education background?
High school or below
Bachelor
Master or above
The percentage of stuff that you bought online?
More than 70% of my stuff bought online
About 50%-70% of my stuff bought online
About 20%-50% of my stuff bought online
Less than 20% of my stuff bought online
Which product do you like to buy most in online store?
Clothes and Shoes
Furniture and Decorations
Jewelry and Watches
Electronic
Other
Level of impact of following factors that determine you to choose online
Great impact
Little impact
No impact
Ease of use(easy to find product and purchase)
Fast delivery
In-time online support
Attractive promotion
Brand knowledge
Previous shopping experience
Huge amount of products to choose
In-home shopping
The level of factors that determine you to choose offline stores:
Great impact
Little impact
No impact
The need to touch and fit product
Great shopping experience(Atmosphere of stores, Good services)
Get product immediately
Sales support
Feel safety when you purchase
The level of influence of following factors that drive you to give up online purchasing:
Great impact
A little impact
No impact
The slow speed of delivery
Worry about personal information security
Not ease to use
Worry about product quality and fitness
There is no in-time support
The level of influence of following factors that drive you to give up offline stores:
Great impact
A little impact
No impact
The low service quality of SA
Unwell store atmosphere
Limited choices
Long time wait for fitting or purchasing
Waste more time than online shopping
What do you think some fast-fashion brands website such as Zara, H&M and Uniqlo?
It almost same as their offline store, I always buy something online.
It's just a information window for me, I would search some product on their website, but buy it in offline stores.
I don't know, I rarely visit their websites.
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