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What industry is your business in?
 
Financial Services
 
Retail
 
Software
 
Food & Beverage
 
Business Services
 
 
 
What position do you hold in the company?
 
Owner
 
VP or Director of Marketing
 
VP or Director of Sales
 
 
 
For your company, what is the most important role Marketing plays (select only one)?
 
Retaining Customers
 
Acquiring Customers
 
Equally important -retaining and acquiring customers
 
Selling more to existing customers
 
 
 
Are you interested in growing your business in the next 12 months?
 
Yes
 
No
 
 
 
If you were to choose a marketing agency to help increase sales, what are the most important qualities
Understands my business
Price
Specialization
Generalization
Reputation
Credentials
Portfolio
Other
 
 
 
Among the following marketing tactics which do you think works best in generating leads or store traffic (select all that apply)?
 
flyers
 
direct mail
 
Twitter
 
LinkedIn
 
Facebook
 
Instagram
 
Email Campaigns
 
Lead Nurturing
 
Telemarketing
 
Text or SMS Campaigns
 
Tradeshows
 
Websites
 
SEO
 
PPC
 
Loyalty Programs
 
Referral Programs
 
 
 
Over the next 6 months will you be investing or reallocating budget for any of the following to increase sales revenue
 
LinkedIN
 
Blogs
 
Twitter
 
Facebook
 
Instagram
 
Email Campaigns
 
Online Content
 
Webinars
 
Lead Nurturing
 
Telemarketing
 
Marketing automation platform
 
Website updates
 
SEO
 
PPC
 
Tradeshows
 
Loyalty Programs
 
Referral Programs
 
Other
 
 
 
 
Which marketing tactics do you or will you outsource in the next 6 months (select all that apply)?
 
Email Campaigns
 
Website Development
 
Social Media
 
Content Management
 
Loyalty Programs
 
Graphics
 
Writing
 
SEO
 
PPC
 
Marketing Strategies
 
Other
 
 
 
 
Will you be seeking consultation to improve your sales productivity over the next 6 months?
 
Yes
 
No
 
Possibly
 
Don't know
 
Never
 
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