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  2. 2014
  3. February
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  5. Dissertation Draft
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Exit Survey
 
 
Hello,

I am a final year student, studying Business and Events Management at the University of Gloucestershire. Your participation in this survey will help me with my final year dissertation project to understand the influence a business trade show can have on a company's brand image. The survey will take approximately 10 minutes to complete.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact Jane Shaw-Browne by email at [email protected]

Thank you very much for your time and support.
 
 
 
Including yourself, how many employees work within your company?

 
1
 
2-19
 
20 to 49
 
50 to 149
 
More than 150
 
 
 
Which of the following best describes your position within the company?
 
CEO/ Owner
 
Partner/Senior Executive
 
Professional (Consultant, Legal, Medical, Architect)
 
Finance/Accounting/Purchasing
 
Marketing
 
Office Manager
 
Administrative Assistant
 
Technical/ IT Professional
 
Sales Professional
 
 
 
Which of the following best describes the primary business activity of your company? (Please select one answer only)

 
Professional service firm
 
Retail
 
Construction/Manufacturing
 
Education Institution
 
Non-profit organisation
 
Other (Please Specify)
 
 
 
 
What is your annual marketing spend?
 
£0 - £20,000
 
£20,000 - £35,000
 
£35,000 - £50,000
 
£50,000 - £100,000
 
£100,000 - £150,000
 
£150,000 - £250,000
 
More than £250,000
 
 
 
* Which of the following marketing activities does your company use to attract and retain customers? (please select all that apply)
 
Print advertising e.g. advert in magazine
 
Online advertising e.g. banner on website
 
E-mail marketing
 
Press releases
 
Direct mail
 
Market research
 
Business trade shows
 
Social media marketing

 
 
 
* How often do you exhibit at trade shows?
 
Never
 
Once a year
 
Twice a year
 
More than twice a year