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  1. Surveys
  2. 2011
  3. October
  4. E
  5. e-Panels
0%
Exit Survey »
 
 
Hello:
You are invited to participate in our survey [regarding our new advertising solution of vehicle side electronic panels combined with road safety and road rage control features]. In this survey, approximately [1000] people will be asked to complete a survey that asks questions about [the benefits of the technical faetures of new vehicles with our system incorporated]. It will take approximately [10] minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Z. Sako] at [00441494723973] or by email at the email address specified below.
[email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
Our system has 3 main features, which one(s) would you say appeal(s) most to you, your business or your organisation?
 
Road safety
 
Road rage control
 
Vehicle-side electronic display panels for advertising

 
 
Which messages displayed would you say increase road safety and/or reduce road rage (tick as applicable one or both columns for each message)?
Increase road safety Reduce road rage Don't know
* Sorry
* Thank you
* Parking
* Parked (with time expected to be parked)
* Loading - Unloading (with time expected)
* Unwell
* Wait please
* You may proceed
 
 
Which features or functions would you say increase road safety and/or reduce road rage (tick as applicable column(s) one, or two, or one and two, or three)?
Increase road safety Reduce road rage Don't know
* Internal electronic display panels for messages and advertising
* External electronic display panels for messages and advertising
* Voice activated input device for messages
* Driver heart pulse control device
* Wireless applications to receive and send messages wherever vehicle is
* Ability to communicate with other road users
* Ability to measure driver's fear
* Ability to detect driver's rage
* Ability to measure driver's tiredness
* Ability to measure driver's reflexes
* Ability to measure driver's stress level
* System-alert for other drivers nearby as driver looses control of vehicle
* Authorities alert function with exact location after crash
 
 
 
* Would buy a vehicle which incorporates all, or some of, the features, functions and messages listed in questions 3 and 4
 
Yes
 
No
 
 
How would you rate your interest for each one of the features or functions (tick one option for each feature or function)?
Very interested Interested Neutral Not interested Not at all interested
* Internal electronic display panel for messages and advertising
* External electronic display panels each side of vehicle for messages and advertising
* Voice activated input device for messages
* Driver heart pulse control device
* Wireless applications to receive and send messages wherever vehicle is
* Ability to communicate with other road users
* Ability to measure driver's fear
* Ability to detect driver's rage
* Ability to measure driver's tiredness
* Ability to measure driver's reflexes
* Ability to measure driver's stress level
* System-alert for other drivers nearby as driver loses control of vehicle
* Authorities alert function with exact location after crash
 
 
How would you rate your interest for each one of the messages (tick one option for each message)?
Very interested Interested Neutral Not interested Not at all interested
* Sorry
* Thank you
* Parking
* Parked (with time expected to be parked)
* Loading - Unloading (with time expected)
* Unwell
* Wait please
* You may proceed
 
 
 
* Internal and external electronic panels incorporated in motor vehicles are primarily for advertising purposes. How would you rate this feature?
 
Very important
 
Important
 
Neutral
 
Not important
 
Not at all important
 
 
 
* What type of motor vehicle would you like to have the electronic display panels for advertising and messages (you may tick more than one option)?
 
Passenger cars
 
Light commercial vehicles (vans)
 
Taxis
 
Lorries or trucks

 
 
 
* Give your opinion on having messages and advertising electronic display panels on the side of your car knowing that you would earn a commision over the years for allowing us to advertise through your vehicle:
   
 
 
 
* Would you buy a new motor vehicle for the fact that it can also be used for advertising purposes?
 
Yes
 
No
 
 
 
* Would you pay an additional price when buying a new motor vehicle for the fact that it includes the option of messages and advertising electronic display panels?
 
Yes
 
No
 
 
 
* Would you be more likely to pay an additional price if you were paid a commission for allowing our company to advertise through your motor vehicle?
 
Yes
 
No
 
 
What is your opinion regarding the following additional costs for each type of vehicle knowing that the owner will earn a commission over the years that more than cover this cost?
Highly expensive Quite expensive Expensive Reasonable Quite reasonable Highly reasonable Don't know
* £400 - £700 for cars
* £800 - £1,500 for vans
* £2,000 - £4,000 for buses and coaches
* £5,000 - £7,000 for trucks or lorries
 
 
 
Comments/Suggestions if you ticked "don't know" for a cost range in Q14:
   
 
 
 
Does your business or organisation currently advertise via moving motor vehicles?
 
Yes
 
No
 
 
 
How long on average last your advertising campaigns on moving vehicles?
 
Less than a month
 
One month
 
2 months
 
3 months
 
Other, please specify
 
 
 
 
What types of media other than moving vehicles do you use for your advertising campaigns (Select all that apply)?
 
Internet Advertising
 
Magazine Advertising
 
Newspaper Advertising
 
Outdoor Advertising other than moving vehicles
 
PPC Advertising
 
Radio Advertising
 
Television Advertising
 
Other(s), please specify

 
 
How likely are you to adopt our new solution for outdoor advertising knowing that it offers the following benefits:
Very unlikely Unlikely Neutral Likely Very likely
Internet access enabled
Bluetooth enabled for cell phone users in vicinities of vehicles
Enhanced audio system
Selective in the geographical area
GPS enabled to monitor/track campaign's effectiveness
Advert content design service in record time
Multimedia enabled (audio, video, still images)
Real time feedback
Road safety features and functions
Road rage reduction messages
International reach
Adverts carried by a large proportion of vehicles in circulation
Reach a higher density of buying public
Interactive in real time for a dynamic use of the medium
 
 
 
What type of price would you prefer to pay for your advertising campaign?
 
Daily
 
Monthly
 
Annual
 
Other(s), please specify
 
 
 
What is your opinion on the following daily prices for each type of vehicle?
Highly expensive Quite expensive Reasonable Quite reasonable Highly reasonable
£200 - £400 for passenger cars
£300 - £500 for light commercial vehicles (vans)
£400 - £600 for buses and coaches
£500 - £700 for lorries or trucks
 
 
What is your opinion on the following monthly prices for each type of vehicle?
Highly expensive Quite expensive Reasonable Quite reasonable Highly reasonable
£3000 - £5000 for passenger cars
£4000 - £6000 for light commercial vehicles (vans)
£5000 - £7000 for buses and coaches
£6000 - £8000 for lorries or trucks
 
 
What is your opinion on the following annual prices for each type of vehicle?
Highly expensive Quite expensive Reasonable Quite reasonable Highly reasonable
£45000 - £55000 for passenger cars
£55000 - £65000 for light commercial vehicles (vans)
£65000 - £75000 for buses and coaches
£75000 - £85000 for lorries or trucks
 
 
 
Please allocate in % points how you would spend your advertising budget across the various types of advertising:
Internet Advertising
Magazine Advertising
Newspaper Advertising
Outdoor Advertising other than moving vehicles
PPC Advertising
Radio Advertising
Television Advertising
Vehicle-side electronic display panels
0
 
 
 
If our solution was available on the market today, how soon would you decide to advertise through us?
 
Less than 1 month
 
1 month
 
More than 1 month
 
Other, please specify
 
 
Technical features and functions
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