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Surveys
2010
September
E
ELP OP 19 Honey well
ELP OP 19 Honey well
0%
Dear Customer
As Students of ISB, we would appreciate your feedback on the survey that we are conducting to understanding the customer behaviour in the ED&S value chain. We are doing this on behalf of Honeywell Inc. ED&S Division. It will take a couple of minutes.
How often do you prefer low priced over premium switches ?
always
frequently
sometimes
seldom
never
What is the most important reason for purchasing premium grade products?
Better quality
Their sales support is good and prompt
My incentives , freebies
Customer demands
My superior 's prefer it that way
The following questions are thrown up only if the responder answers yes to being a client of MK
The following questions pertain to the sales service. Please indicate whether you agree or disagree with the following statements with respect to your last purchase transaction of the product
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The Sales service representative was very courteous
The Sales service representative prompt
The Sales service representative was very knowledgeable
The Process
The following questions pertain to the process by which your most recent contract was handled. Please indicate whether you agree or disagree with the following statements.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The contract was efficiently excecuted
The sales people had to be chased for product delivery
I wish i had chosen others
They promise more than they can deliver
Very Satisfied
Somewhat Satisfied
Neutral
Somewhat Dissatisfied
Very Dissatisfied
Considering the total package offered by MK, including the cable solutions, wiring solutions, switches, lighting solutions, including customer service, features and benefits, and cost; how satisfied are you with MK?
In considering the overall direction of the company's marketing effort, how would you rate:
Excellent
Very Good
Good
Fair
Poor
the company's skill in marketing products?
the ability to develop strong consumer promotions?
the regular introduction of new products?
the introduciton of new, innovative packaging?
the company's focus on improving customer satisfaction?
the quality of relationships with distributors?
the company's effectiveness with retailers?
the quality of the promotional activites?
The level of incentives, freebies
the quality of the sales support materials?
Totally disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the quality of products of MK.
The quality of the products of ED&S is important to me.
Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally agree
I am satisfied with the value for money I get from MK
The value for money I get from MK is important for me.
Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the reliability of the products of MK.
The reliability of products is important to me.
In evaluating the MK's competitive position with respect to other supplier, MK is:
aggressively pursuing market leadership.
flexible in meeting customer's needs.
reactive, following major competitors' actions.
less effective than other competitors.
Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the discount and other offers packaged with the sales deal wrt to MK
Totally disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the quality of products of my supplier The quality of the products of is important to me.
In thinking about your most recent experience with MK, was the quality of customer service you received:
Very Poor
Somewhat Unsatisfactory
About Average
Very Satisfactory
Superior
Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
The friendliness of the sales people is important to me.
Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
The expertise of the my prefferred brand's sales people is high.
The expertise of the sales people is important to me.
Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
My prefferred brand understands me and my needs.
understanding of me and my cycling needs is important to me.
Very Satisfied
Satisfied
Neutral
Not Satisfied
Very Dissatisfied
Overall, how satisfied are you with your prefferred
1
2
3
4
5
6
7
8
9
10
I am likely are you to provide or receive referrals for for switches.
Again think about prefferred brand that you buy most often. What are some reasons this is your favorite? (Check all that apply)
convenience
lowest price points
Customers pay premium price
sales team
After sales support
Product delivery
credit
brand image
Product innovation
product bundling
force of habit
other
Other
What are the three best things you would expect to get from your ED&S supplier?
generous grace period
bonus reward frequent purchases
end of year rebate
The process for getting your concerns resolved was:
Very Poor
Somewhat Unsatisfactory
About Average
Very Satisfactory
Superior
Now please think about the features and benefits of the MK Switches. How satisfied are you with the them:
Very Poor
Somewhat Unsatisfactory
About Average
Very Satisfactory
Superior
What in your opinion is the most effective way that your current supplier of electrical switches uses to secure the order
Strongly Disagree
Disagree
Undecided
Agree
Strongly Agree
Technical specs (Brand).
The marketing promotional efforts.
The company's investment in brand marketing this year.
The company's media advertising.
Sales force efforts
The (Brand Slogan) advertising for (Product).
The company's planned channel support.
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