Surveys
2014
September
E
EMMA Learning Outcomes

EMMA Learning Outcomes

Event Media and Marketing Week 1 Survey

Hello: Please participate in our survey on the first week of our Event Media and Marketing Class.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Rob Grieve by email at the email address specified below.

Thank you very much for your time. Please start the survey now by clicking on the Continue button below.

I Agree

Please review the course outline, and the vocational learning outcomes that it contains.

Once you have done so, drag and rank(1^st to 9^th) the following course learning outcomes in order importance. You should base your ranking on your "gut feel" for the meaning of the outcome, as well as how important you feel they are to your future professional practice

Drag your choices here to rank them

Identify the basic principles of marketing

Characterize the strategic marketing process

Explain the importance of accurate research

Conduct an environmental scan

Create a consumer target market profile

Prepare and present a formal strategic marketing plan

Compare and contrast methods of communicating a marketing message

Identify and use appropriate methods for implementing, and evaluating marketing strategy

Describe the role of marketing related professionals

Please explain your reasoning for selecting the learning outcome that you chose as most important. Why did you select it? How will achieving competency in this area help you in your career as an Event Manager?