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  1. Surveys
  2. 2015
  3. November
  4. E
  5. Enquesta Arqueologos Polacos
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Exit Survey
 
 
Dear Sr/Madam:
My name is Vera Sanchez-Carpintero and I am currently working on my doctorate with Dr Arkadiusz Marciniak as doctoral supervisor, a study on the use of online marketing in medium sized archaeological sites. I would like to invite you to participate in a survey where my intention is to collect data to research about the actual use of online marketing in some chosen sites. Over 100 professionals in Spain, Poland and England will be requested to complete the questionnaire included in the survey. It should only take 5 to 7 minutes.
Thank you very much for your time and help. I hope my research will help promote archaeology in the futurebout the use of online marketing in the sites they are working in. It will take approximately 5 tp 7 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.

If you have questions at any time about the survey or the procedures, you may contact me at my email, [email protected] or my phone number +48531750301.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Which of the following roles does your website play? Please, choose as many answers as you need
 
Educational: It search knowdloge with the non scientific visitors
 
The sale of tickets to the site
 
E shop: Sells merchandising from the site
 
Shares information about the calendar of activities of the site
 
Shares information about other touristic activities in the area
 
Shares information about stakeholders: City council, other sites, government, archaeological activities
 
Other
 

 
 
 
Do you include the online marketing planning in the strategy plan of the site?
 
It is included in the annual plan
 
It is only included in the plans for activities for the exhibition
 
We have a marketing plan that includes online marketing activity
 
We have an specific online marketing strategy plan
 
We only consider online marketing activities in punctual occasions
 
Other
 
 
 
Do you discuss the online marketing activities in the managing meetings?
 
Yes, in every meeting
 
Only in annual review meetings
 
Only when a marketing campaign is being conducted
 
We only consider online marketing activities in punctual occasions
 
In any other occasions, please say which

 
 
 
Does the visitor interact with the technologies displayed in the museum/site/interpretation center through the website?
 
Yes, visitors can access to the information displayed in the computers and TVs of the musuem through the website
 
Visitors can see an online visit to the site in the website
 
Visitors can write comments after their visit in the website
 
Visitors can share comments and information about the exhibition in social networks
 
Other
 
 
 
Can the visitor participate or get any information in the site with their cell phones
 
Through QR codes
 
Through Bluetooth
 
Through an app
 
No

 
 
 
Do you use the website for any of these activities? Please, choose as many answers as you need
 
Publicity of the timetables
 
Publicity in a comprehensive way for visitors about the new researches made by archaeologists in the site
 
Clear and comprehensive information for visitors about the visit of site: What they can find there, why is it important, why is it interesting to visit…
 
Other

 
 
 
Does the website include links from and to webs or other information of the next institutions?
 
local population
 
local government
 
local schools, high schools and universities
 
national arqaeological and truistic institutions
 
private arqaeological and truistic institutions
 
visitors: the ones to come (information and welcoming) and the old ones (keep in touch with news)
 
other site

 
 
 
In What social networks does the site have accounts?
 
Facebook
 
Twitter
 
Academia.edu
 
Linkedin
 
Pinterest
 
Youtube
 
instagram
 
Slideshare
 
Google+

 
 
 
How frequently do you update social networks accounts adding information or sharing new videos, photos or comments
 
Daily
 
Once a week or more
 
Once a month or more
 
From time to time but less than once a month
 
Annually
 
Other