ethical concumption - 1

Age (If you are below 18, you do not need to proceed as this survey is for 18 or above. Thank you.)nduct surveys?

18-24

25-34

35-44

45-54

55-64

≥65

Sex

Female

Male

Educational level

Primary or below

Secondary (Secondary 1 to 7)

Post-secondary (includes higher diploma, associate degree, university, post-graduate)

Please rank the following considerations when you consume.
(1 as the most important and 4 as the least important)

Related to the shops/stores

Convenience (shop location within walking distance or with product delivery)
Variety of products/services provided
Environment (comfortable, stylish, clean, etc)
Staff attitude

Related to products/services

Price of the products/services
Quality of the products/services
Usefulness (the products/services meet my needs)
Design (the product is with special design/the service is with special features)

What is/are your frequent way(s) of obtaining information about consumption? (You may choose more than one option)

From internet or other electronic means. (including SMS, facebook, email, etc.)

Enroll as a member of a business receiving regular information by mail or email or SMS.

From television.

From newspaper/magazines.

Reading flyers/pamphlets sent to me.

From radio.

From friends.

Other

Have you ever heard of the following terms? (You may choose more than one option)

Ethical consumption (良心消費)

Social enterprises (社會企業)

Organic products (有機產品).

Fair trade (公平貿易).

I haven’t heard of the above terms (This is the end of the questionnaire, thank you.)

How did you know about the ideas/concepts of the above terms in question 6? (You may choose more than one option)

From internet or other electronic means. (include SMS, facebook, email, etc.)

From TV programmes.

From newspaper/magazines.

Reading flyers/pamphlets sent to me.

From radio.

From friends.

Other

If you have heard of “ethical consumption(良心消費)”, how do you rate your understanding of the concept of the term? (Please tick only one choice, and tick “I don’t know ” if you have not heard of it and skip to question 9.)

	Good	Fair	Inadequate	I don’t know
Ethical consumption(良心消費)

Please tick either true or false in the following terms related to “Ethical Consumption (良心消費)”?