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What percentage of your business are repeat guests?
Repeat Business
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What percentage of your repeat guests come every other year versus every year?
   
 
 
 
Is your Facebook page managed internally or by a 3rd party? Who is your contact person?
   
 
 
 
What are your top 10 feeder markets? Have they changed in the past 24 months?
   
 
 
What percentage of your bookings comes from each of your top 10 feeder markets?
1.
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What is your annualized marketing budget? Is it based on any formula like a percentage of gross sales from the previous year?
   
 
 
What percentage do you spend on the following?
0-25% 25-50% 50-75% 75-100%
Print
Radio
TV
Pay Per Click
Search Engine Optimization
Social Media Optimization
Other
 
 
If any, what 3rd party booking sites do you use and what percentage of units are placed?
0-25% 25-50% 50-75% 75-100%
Homeaway
VRBO
TripAdvisor
Flipkey
Other
 
 
 
Do you require your owners to pay for any marketing such as 3rd party listing sites like VRBO?
   
 
 
 
Do you allow owners to book units directly? If so, is there a charge in commission?
 
Yes
 
No
 
 
 
Do you have a designated reservation staff? If so, how many? How long have they been employed?
 
Yes
 
No
 
 
 
Do you have a training manual for your call center/front desk personnel?
 

 
 
 
How often do you train your staff other than new employees?
   
 
 
 
Do you have a script for reservation staff?
   
 
 
 
Do you have recording software to record calls?
 
Yes
 
No
 
 
 
How are after hours calls handled? Do you use a 3rd party?
   
 
 
 
What are the hours for the following:
   
Reservation Staff
   
Front Desk Personnel
   
Maintenance (Is it 24 hours?)
   
 
 
 
Do you have a specialized software such as a mobile app for guest check-in etc.?
 

 
 
 
What is your guest's average length of stay?
   
 
 
 
What percentage of your units is virtual check-in?
   
 
 
Do you monitor your closing ratio? If so, what is the percentage of reservations closed via phone vs. total call volume?
Virtual
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What percentage of your reservations are booked online?
   
 
 
 
What are your biggest hurdles?
   
 
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