factors impact consumers' in choosing cafe.

Questions marked with a * are required

what is your gender?

male

female

prefer not to say

Which age range describes your age?

which cafe brand is your first choice?

what is the main reasons for you to choose this brand ?

* which of the following price range make you feel reasonable in per visit to cafe?

£ 2- 4

£ 5- 7

£ 8- 10

£ >10

what is the reason for you to visit a cafe'?

* how long time will you stay in a cafe' for one visit?

take-out

within 20 mins

21- 40mins

over 40 mins

what kind of drink do you usually order in a cafe'?

in what extext will the following factors affect your satisfaction?

unnecessary

ordinary

I do care

important

critical

* the taste of drinks

-

* the price of product

-

* the quality of service inside cafe'

-

* the indoor environment of a cafe'

-

* facility(music player, PCs, etc. )

-

* the variation of product

-

* If there was a new cafe' opening near you, what kind of a cafe' would you like it to be ?