This free survey is powered by
  1. Surveys
  2. 2013
  3. June
  4. F
  5. Factors influencing the purchase intentions of iPh
0%
Exit Survey
 
Perceived benefit: usefulness
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. The usefulness of iPhone is important to me
2. The higher the usefulness, the more value it has to me
3. iPhone provides a variety of usefulness
4. Overall, I find iPhone information useful
5. Using iPhone would improve my performance
6. Using iPhone would enable me to accomplish tasks more effectively
 
 
Perceived benefit: playfulness
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. I enjoy buying iPhone
2. Buying iPhone makes me feel pleasant
3. I feel excited when I buy iPhone
4. Overall, I find that buying iPhone interests me
 
 
Perceived sacrifice: price
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. The price affect my value when buying iPhone
2. Price of an iPhone is important to me
3. The price usually persuades me to buy iPhone
4. I always have the perception about price in my mind
 
 
Perceived sacrifice: ease of use
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. It is easy for me to become skillful at using iPhone
2. The ease of use creates customer value
3. In general, I buy iPhone because it is ease to use
4. iPhone is suitable for beginner
 
 
Social Influence
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. Before buying ,it is important for me to know that iPhone will make good impression on others
2. Before buying iPhone, it is important for me to know other people are buying iPhone too
3.I am not influence by people to buy iPhone
4. My friends encourage me to buy iPhone
 
 
Perceive service quality
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. Perceive service quality positively influences my purchase intention
2. iPhone has high quality
3. I buy iPhone because it has good quality
4. iPhone is the best in quality
 
 
Brand equity
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. I buy iPhone because its popular brand
2. Because Apple brand, iPhone must have good quality
3. I am still willing to buy iPhone even its price is a much higher than its competitors
4. I consider myself loyalty to iPhone
 
 
Customer Value
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. I have high value for iPhone
2. My value for iPhone strongly influences my purchasing intentions
3. I am an impulse buyer. I don’t care about value.
4. Offering timely packets of information (e.g. free download application) is valuable to me
5. Providing me with packets of information I am interested in (e.g. news information) creates value for me.
 
 
Purchase Intention:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
1. My willingness to buy iPhone is very high
2. I often tend to buy iPhone
3. iPhone is best choice of mobile phone for me
4. In the near future, I would consider to buy iPhone
 
 
 
Sex
 
Male
 
Female